How do you explain public relations to your friends? To your parents? It’s common to have a bit of trouble explaining such a complex field. With so many different aspects to the profession, there’s a lot to mention. And with an array of varying daily tasks from designing communication plans to media relations, it’s tricky to encompass the entire scope […]
Before every semester, students fret about what courses they need to take to fulfill their degree requirements. Next time you find yourself in this situation, use those extra electives and degree requirements to your advantage by choosing one of these out of the box courses. Screenwriting While this course is typically taken by theater and other art-related majors, it has […]
Ten years ago, the Plank Center for Leadership in Public Relations was established and named after the “first lady of public relations,” Betsy Plank. The board of trustees at The University of Alabama established the Plank Center on February 4, 2005, to develop research, scholarships and forums that advance the ethical practice of public relations. The Plank Center has become […]
Valentine’s Day, singles awareness day or “the day before chocolate goes on sale.” Whatever you call it, this day focuses on love, adoration and over-priced dinners from restaurants with dim lighting. This year, instead of binge-watching Netflix and drowning yourself in tears, focus on the things that make you happy and the things that have helped you get to where […]
As a business consultant and corporate communication strategist, I consider myself lucky. Before leaving the C-suite and going into my own practice, I was fortunate to work for a corporation who believed good communication was paramount to their success. I was able to see how consistent, relevant and engaging communication can rally employees, foster pride and drive results. I saw […]
Before spring semester gets crazy and summer arrives, it’s time to think about getting hired. Now is the time to act, whether you’re pursuing a temporary internship this summer or a full-time position after graduation. It’s tempting to delay preparation until closer to the end of the semester, but that could mean forfeiting prime opportunities to get ahead in the […]
Whether you’re making your own wish list or looking for the perfect present for a public relations pal, look no further. These ideas should give you plenty of fuel this holiday season. LADIES “My Content Brings All The Leads to the Yard” Shirt — $25 From internships to student-run firms to daily life, this shirt is a fun way to […]
If the mere thought of planning a holiday get-together causes weeping and gnashing of teeth, take a minute to pull yourself together, put on your favorite holiday tunes and start planning. Establish the vision and purpose. Every event, no matter how small, needs a clear vision and purpose. Is your event to thank volunteers for a job well done or […]
Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into the real world. While I […]
Event: #PlankMentor, DePaul University Presenters: Patrick Ford, Burson Marsteller; Wendi Strong, USAA; Andy Polansky, Weber Shandwick; Lynne Sallot, University of Georgia; Jose Rivera, California State University, San Bernardino Recap: Before the Plank Center for Leadership in Public Relations’ fifth annual Milestones in Mentoring celebration on Oct. 30, public relations students from across the country gathered in Chicago at DePaul University […]
