Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview with John Elsasser, editor-in-chief of […]

City Series: Why Chicago is Second to None for Public Relations

Chicago did not earn its Second City moniker by measuring opportunities for public relations professionals. In fact, Chicago continues to be home to innovation in our field and home to top companies to work for across specialties and industries. Just looking at the companies based in the Chicago area, it is clear opportunity must follow. My firm, Edelman, is co-headquartered […]

City Series: Building a Network in the Robust Charlotte Public Relations Landscape

Four years ago, I was a Virginia Tech graduate (and former PRSSA member) with a public relations degree in hand, hoping to relocate and claim a spot for myself in Charlotte’s public relations industry. After six weeks of job searching, I succeeded and found myself in a city full of opportunity, ambition and creativity. I’m currently a young professional living […]

Three Public Relations Tips to Lift Women to the Top

Even though we live in a time where women are increasingly dominating in the workplace, and the gender pay gap is shrinking in some industries, women are still lagging in management. You’ll hear chauvinists say women don’t assert themselves or aren’t aggressive enough. As a future public relations professional, and as a woman, these proclamations are disheartening. The fact of […]