As many of us know, rebrands aren’t usually an overnight ordeal. But for this soccer club, the brand refresh struck in the middle of the night, causing outrage and feelings of betrayal for fans. This turned into a classic PR crisis for the defending MLS Cup champions Columbus SC, formerly known as the Columbus Crew SC. I’ll reveal my bias […]
COVID-19 created many challenges for everyone, especially college students. We are expected to prepare for our future through classes, extracurriculars and securing internships. Now the pandemic has disrupted everything, sending us on a different trajectory. With the virtual world evolving and companies cutting employees and internship opportunities, how do we make ourselves stand out and secure employment? Get Involved One […]
Writing is hard. Especially PR writing. When I heard that PR students do a ton of writing, I pictured sitting at a clean desk with big windows, writing witty and delightful content that everyone loved. I didn’t realize that PR writing was grueling, messy, frustrating work — the type of writing that makes revision feel like wrestling with your own […]
A little over a year ago, my university was unexpectedly shut down out of an ‘abundance of caution’ amid the emerging COVID-19 pandemic, like a multitude of other universities. Not a week had passed when we received the email that stated we would be moving to virtual learning for the rest of the semester, followed by the cancellation of almost […]
If you don’t have any or much work experience, chances are, you are likely to feel incapable and “unworthy” of landing an internship or even a full-time job. However, you may be losing sight of some experience or skills that could be classified as “relevant” for the opportunity you are seeking. Finding that competitive advantage even without a company name […]
Public relations has become a challenge this past year as everything went virtual — particularly for colleges. Many students believe their schools have improved their public relations skills as the pandemic progressed. Natalia Ortiz, a public relations student at Manhattan College, felt her school’s lack of transparency made her transition to remote learning over a thousand miles away from campus […]
Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]
ICYMI: Check out The PRSSA and Finn Partners Program Experience – Part 1 I was first introduced to public relations in one of my news writing classes at the University of North Texas. As a broadcast journalism major, our assignment was to write a press release. It didn’t mean much then, but when I began taking higher-level broadcast courses I […]
Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”. Comments such as those referring to COVID-19 as the “Chinese Virus” are very damaging to the AAPI […]
Editor’s note: The following article contains graphic content. This is what we’ve heard hundreds of times on March 8 in Argentina. Women are asking not to get told, “Happy Women’s Day,” nor to receive flowers. Instead, they say, “We will be happy the day that no one is missing.” To understand the reason for this statement (that I know for […]
