<strong>Communication in the Metaverse: The Challenge we Still Don’t Know</strong>

Communication in the Metaverse: The Challenge we Still Don’t Know

The constant improvement of technology challenges us to grow as communicators. Better tactics will always require better strategists — a statement that is especially true in a set of channels not yet well defined. Organizations are constantly facing new technological and cultural challenges, but the speed at which they occur often barely allows enough time for analysis. As communicators preparing […]

What “The Bachelor” can Teach you About Pitching a Journalist

What “The Bachelor” can Teach you About Pitching a Journalist

Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there are powerful lessons public relations […]

5 W’s and 1 H of Informational Interviews

5 W’s and 1 H of Informational Interviews

Informational interviews are your ticket into the big leagues. And by big leagues, I mean getting a job. So, let’s get into the 5 W’s and 1 H of informational interviews. WHO. Who should you do an informational interview with? A professional currently in the position that you want in the future. A professional currently at the organization you hope […]

Philosophy Makes Better PR Students

Philosophy Makes Better PR Students

“True knowledge consists in knowing that you know nothing.” – Socrates  Philosophy, and social sciences, are intertwined in our careers; political science, sociology and psychology all play roles in the workplace. These areas, inspired and influenced by famous philosophers and scientists, are responsible for our thoughts and actions today. So many philosophical concepts and theories can be applied to communications […]

Powerful of Connections: The Importance of Networking and District Conferences

Powerful of Connections: The Importance of Networking and District Conferences

PRSSA hosted a Twitter Chat on February 28, 2022 at 9 p.m. ET. Titled “Power of Connections: The Importance of Networking and District Conferences” this chat, hosted by PRSSA National and Erin Lewis, vice president of events and fundraising, allowed Chapter members to share networking tips and tricks. Highlights can be found below.