Why the Little Wins Matter in PR
The smart campaigns, strategic hires, and creative decisions that may fly under the radar are the ones that really show how PR is changing.
The ROI of a PR Master’s Degree in an Era of Uncertainty
Being in higher education today means more than embracing complexity, it means defending it. It means committing to lifelong learning in a field that demands agility and authenticity, even when the systems that make that learning possible are facing significant challenges.
You’re Exactly Where You Need To Be: A Full Circle Journey in PRSSA
It seems only fitting that I end my PRSSA journey the same way it began, with a Progressions Blog. My first PRSSA Conference was the 2023 Leadership Assembly in Scottsdale, Arizona. While attending this conference, I avidly took notes and absorbed the influx of information I received. These professionals spoke about life-changing advice that I had never been given, and […]
A Look Back Into Women’s History Month: Women’s Voices in Public Relations
Women’s History Month is in March, a month that celebrates all of the achievements of women over the past years. This also includes all the work that women have played in shaping the field of the PR industry into what it is today. Currently, about 70% of PR professionals are women, which indicates this industry is where various opportunities to […]
Clicks at What Cost? The Potential PR Price of Ad Overload in Our Social Feeds
As a consumer who grew up with social media, I’ve witnessed firsthand how popular platforms have evolved to fit the current media landscape. With each app update, I’ve learned to adapt to my favorite platforms’ new features — admittedly, some are far easier to embrace than others. Instagram Shopping makes me long for the app to go back to the […]
Finding Myself: How I Fell in Love with PR
Looking back on my 17-year-old self, struggling to decide a career path—I can’t believe I didn’t find public relations sooner. It was senior year of high school; everyone was committing to colleges and areas of study. I felt so left out. Nothing was speaking to me like I thought it would. In my hunt for a college, I’d direct my […]
Storytelling – The Why Behind Public Relations
Storytelling has always been at the core of who I am. As the storyteller in my family, I’ve spent years weaving narratives that bring people together and leave lasting impressions. It wasn’t until I explored storytelling through a professional lens that I truly began to see its transformative power — especially in the world of public relations. One of the […]
Storytelling – El Porqué Detrás De Las Relaciones Públicas
Contar historias siempre ha sido una parte fundamental de quién soy. Como la narradora en mi familia, he pasado años tejiendo relatos que unen a las personas y dejan impresiones duraderas. No fue hasta que exploré la narración de historias desde una perspectiva profesional que realmente comencé a ver su poder transformador, especialmente en el mundo de las relaciones públicas. […]
Celebrities & Performative Activism—Why You Shouldn’t Care What Your Favorite Celebrity Thinks (As Much)
In recent months, social media content has been influenced by two things: political conflict and what your favorite influencer has to say about it. More of today’s issues, no matter the content, must be fed through the internet’s perspective. The Edelman Trust Barometer of 2024 tells us about the significant decline in trust in media and government. A common sentiment […]
The Battle for Views: The Clash of YouTube Icons
YouTube has been the premiere platform for content creators since 2005. One downfall? Controversies spread like wildfire. One of the latest feuds occured between YouTube icons KSI and DanTDM, two prolific gaming influencers hailing from the UK, is no exception. It all stemmed from a product launch – but how did we get here? What sparked the feud? It all started […]
