The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s 3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all the career development opportunities these […]
You’ve turned in your final assignment. You’ve broken a sweat packing up your dorm or apartment and moving out. You’ve said goodbye to your college friends for the summer, as everyone heads their own way for the next few months. What’s next for a savvy public relations student leader like yourself? PRSSA Leadership Rally, of course! For the past two […]
The University of Nevada, Reno Public Relations Student Society of America (PRSSA Nevada)’s student-run firm Wolf Pack Relations, just turned one on Jan. 20. To celebrate I thought I’d share what I’ve learned that’s not in the handbook about the process of starting and running a firm. You will contemplate getting a second minor in business just to teach you […]
Every public relations student dreams of having a great portfolio to bring with them to job interviews, but this is easier said than done. If your Chapter doesn’t have a student-run firm, there aren’t a lot of obvious ways to give your members experience and pieces for their portfolios. One source of experience is to work on a project or […]
I participated in the PRSSA Day-of Competition at two National Assemblies. The first year, I came into the competition not knowing what to expect, and my team didn’t fare too well in front of the judges. The next year, I entered the competition armed with the lessons I learned from the first try. This time, my team won. Not all […]
As public relations student, I’ve spent the last several years working for my university’s student-run public relations firm. Regardless of the number of internships or volunteer work you have done, I highly encourage being a member of your university’s firm. Here are a few reasons why: Gain leadership experience Whether you’re sitting in a classroom or participating in an internship, […]
“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]
Though you may not realize it, PRSSA Chapters and student-run firms often have similar goals. Both groups want to connect with students and help prepare them for life after graduation. Strengthening the relationship between these two groups will benefit both parties, as well as the students you wish to motivate. Here are some ways to improve that relationship: Recruit together […]
PRSSA has developed National Initiatives we work toward as a Society. We are always moving forward as a Society and work to achieve more each year. Here’s a little background into six PRSSA National Initiatives that are available to members they might not be aware of. For the full list of National Initiatives, check the PRSSA website. 1. Apply for […]
Whether a part of a student-run firm or a professional agency, public relations practitioners are often required to know how to use social media for their clients. However, we sometimes get so wrapped up in social media plans for our clients that we may forget about our own social media outlets and efforts to promote our firm, too. In the […]
