PRSSA’s District Conference season for 2021 kicked off recently with the successful hosting of both Boston University’s and the University of Florida’s respective District Conferences. Following this, PRSSA National hosted our latest Twitter chat, “Power of Connections: The Importance of Networking & District Conferences.” Hosted by PRSSA National and Rachel Meltzer, vice president of events and fundraising, this chat started […]
After so many days of controversy surrounding the presidency of the United States, the inevitable day of the inauguration of the new president-elect, Joe Biden, finally arrived. The celebration of this event transcended to social networks, where the most recognized organizations and brands gave their support to the president this past Jan. 20. Patagonia posted a tweet on its official […]
PRSSA’s Career Development Month celebration continued with our January 2021 Twitter chat. Titled “Career Development Month – Distinguish Yourself”, this chat brought PRSSA students together to discuss how we all can take charge of our careers as we begin the new year. Highlights can be found below or at this link. Be sure to join us for our next Twitter […]
On January 8, 2021, 17-year-old Disney star Olivia Rodrigo released her song titled “drivers license.” As of January 12, the song made it to the top of iTunes’ charts, beating out “Lonely” by Justin Bieber and “Blinding Lights” by The Weeknd. This song became so popular due to its increasing popularity on the social media app, TikTok. Over the past […]
As many other Gen Zer’s do on their casual Tuesday nights, I found myself scrolling through the “For You Page” on the vastly popular app, TikTok. I stumbled upon a video of another college student starting a “LinkedIn chain”. Although I didn’t know what to expect, nor did I know what a LinkedIn chain entailed, I wrote my name in […]
Madison Stone pulled down her face mask to use facial recognition to unlock her iPhone and swiped to open TikTok. As the social media specialist at Kodiak Cakes, she had spent countless hours attempting to flip pancakes in the air for its next TikTok challenge. After hundreds of video flops of pancakes falling on the floor, Stone captured the perfect […]
As a student in the public relations industry, I have become consumed with all things social media. I find myself drawn to brand identities and taking a behind-the-scenes peek at how a company can be successful in the social media space. One avenue that I have always found particularly fascinating is influencers. As someone who has been influenced by these […]
The ongoing discussion around diversity, equity, and inclusion hit Twitter recently for many PRSSA students as PRSSA National hosted their latest Twitter chat. “#PRoud to be Diverse: The Importance of D&I in Chapters” was hosted by PRSSA National and Haniya Shariff, the PRSSA vice president of diversity and inclusion. The Twitter chat generated discussions on how we can improve diversity […]
On the morning of September 29th, coffee addicts had a very important choice to make: where would they celebrate National Coffee Day? Starbucks or Dunkin’? Dunkin’ or Starbucks? It’s a choice as old as time, and each company planned a different strategy to celebrate their national holiday. While Starbucks and Dunkin’ both posted celebratory content on their Instagram pages, their […]
As part of PRSSA’s ongoing Ethics Month celebration, recently students and professionals alike engaged in our latest Twitter chat “Uphold Values: Ethics in Public Relations”. This Twitter chat, hosted by PRSSA National and Rachel Kimmel, PRSSA national vice president of professional development, started discussions around the ethical dilemmas that current-day PR pros face along with tips for tackling any and […]
