Webinars offer a unique way to learn from an expert without getting anywhere near a conference room. This online tool has expanded the world of professional development through its freedom and ease of use. You have the opportunity to enhance your career from your very own home (or office or library), often with the chance to interact. Webinars are so […]
I’ll admit it — sometimes I’m overwhelmed by social media. No, I’m not just talking about maintaining friend lists on Facebook, checking in to favorite restaurants on Foursquare or shortening pesky URLs on Twitter. But in addition to keeping my nose in public relations textbooks and trying to stay up to date on my Google Reader feeds, using social media […]
Below is a guest post from Amanda Aviles, a PRSSA member at the University of Alabama. Social media are great: Twitter, Facebook, YouTube, Four Square and blogs are fun, and social networks can help you reconnect with old friends and make new ones. But we, as public relations folks, know that there is so much more depth to social media […]
Because blogging is the cost effective and seems easy to use, it often attracts people as a great medium to reach their audience. However, effective blogging takes time and strategy. Therein lies a visible problem PRSSA Chapters are coming across as they use social media to communicate: What do we blog about and how do we keep people coming back? […]
This is a guest post from Vice President of Chapter Development Kion Sanders. Twitter chats are a great way for you to connect with professionals and others, learn about a different industry and enhance your Twitter visibility. Anyone on Twitter can start a chat. If you decide to do so, here are some recommendations. Conduct background research on your chat’s […]
In 2009, the public relations industry had to change and adapt to meet the growing needs of companies and organizations in the midst of one of the worst recessions in the country’s history. In the next year, our profession will continue to evolve. These changes directly impact those seeking a career in the profession. Here are some trends to look […]
With finals wrapping up for most of us, the semester break is a great time to gain writing experience. Below I’ve listed several opportunities to contribute your work and in turn, gain a sample for your portfolio. Your portfolio should have different writing samples, so consider writing for a variety of these outlets. FORUM. If you’re looking to write about […]
The following is a guest post from Courtney Vaught, a Boston public relations professional and PRSA New Professionals Section member-at-large. You can read more about the PRSA New Professionals by checking out their blog. If you’re like every other college student, you probably use Facebook to write funny comments on friends’ walls or to post pictures to keep memories alive. […]
The Pew Research Center for the People & the Press recently released a report detailing how Americans view the media in different categories, including accuracy and bias. In short, the 2009 report revealed that Americans have very negative and pessimistic attitudes toward the media. The number of people who trust the media are continuing to fall, as this report shows. […]
In case you missed the uproar this weekend, Techcrunch, a popular technology blog that often reports about bad public relations practices, posted a story that alleges a public relations firm uses its interns to post positive reviews on the iTunes app store for clients. According to Techcrunch, interns monitor message boards and gauge online communities —fairly common for interns working […]
