Progressions

The Best Public Relations Practice is to Stay Away From Public Relations
July 31, 2023

The Best Public Relations Practice is to Stay Away From Public Relations

Okay, not really. But there are a lot of missed opportunities when public relations pre-professionals and professionals ignore other disciplines.  Diversifying your worldview. Communication and PR-focused education and resources give professionals and pre-professionals the outlets and technical skills to effectively communicate and organize messages. But other disciplines can help with understanding audiences that PR professionals are trying to reach.  One […]

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Changing the Conversation on Mental Health: Seizing the Awkward
July 20, 2023

Changing the Conversation on Mental Health: Seizing the Awkward

During this year’s PRSSA Leadership Assembly in Scottsdale, Ariz., attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health.” It was conducted by Doreen Marshall, Ph.D., vice president of mission engagement of the American Foundation for Suicide Prevention (AFSP).   This was an excellent opportunity to raise awareness on such an important topic as mental health. Dr. Marshall […]

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Changing the Conversation on Mental Health: Seizing the Awkward
May 29, 2023

Changing the Conversation on Mental Health: Seizing the Awkward

During this year’s PRSSA Leadership Assembly in Scottsdale, Arizona, attendees participated in the Leadership Training Session, “Changing the Conversation Around Mental Health,” conducted by the American Foundation for Suicide Prevention Vice President of Mission Engagement Doreen Marshall, Ph.D. This was an excellent opportunity to raise awareness on such an important topic that communication professionals have to be aware of. Ms. […]

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Motherhood Empowers Women to Succeed in PR 
January 2, 2023

Motherhood Empowers Women to Succeed in PR 

I stared down at the two thick lines on the stick of plastic in disbelief. Positive. Though my symptoms over the past few weeks had already confirmed my suspicions, I couldn’t quite believe I was pregnant — again. A million thoughts raced through my mind, but one blasted through all the others: How on earth was I going to finish […]

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My PR Resolutions
December 31, 2022

My PR Resolutions

Around this time every year, people start making lists of what they hope to accomplish in the new year. Well, I thought it would be nice to have my own list of PR New Year’s Resolutions. Some of these resolutions are for advancing my career, and some are just because my enthusiasm for PR has crept a little bit too […]

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Learning from YouTubers’ Apology Videos at ICON 2022
December 27, 2022

Learning from YouTubers’ Apology Videos at ICON 2022

Apology videos: a new media genre where YouTubers apologize for their offensive or scandalous behaviors. James Charles, PewDiePie, David Dobrik, Logan Paul, Jeffree Star are a few celebrities whose apology videos you’ve likely seen, but have you analyzed them from a PR and crisis communication perspective? Anne Marie Mitchell, associate professor in the Communication Department at Columbia College Chicago, worked […]

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Why Listening to Podcasts is Important as a PR Professional
November 24, 2021

Why Listening to Podcasts is Important as a PR Professional

Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is […]

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Healthy Hacks Before Exams
November 12, 2021

Healthy Hacks Before Exams

*Disclaimer: I am not a medical professional, I am simply recommending scientifically-proven ways to improve brain health.  You know your body best so keep that in mind.* Sometimes studying for exams successfully is all about hacks, or tricks. Sometimes academic hacks are beliefs or techniques inherited from family members or teachers, but there are others that science justifies.  It has […]

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