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Why Listening to Podcasts is Important as a PR Professional

Nowadays, podcasts have become tremendously trendy. Actually, in 2020, an estimated 100 million people listened to a podcast each month and it’s expected to reach 125 million in 2022. Sometimes it is more convenient and easier to listen to someone speaking rather than reading a long article. This is the reason why podcasts have gained such popularity. The world is moving faster every day, and multitasking seems to be part of our day-to-day lives. Audio content fits perfectly into our busy routines. You can listen to podcasts while cooking, driving your car, walking, eating lunch, or even when you are trying to relax and spend some time alone.

There is something special about podcasts that makes them so gripping and exciting. The topics they cover are varied and suitable for everyone’s personal preferences. However, I’d like to point out the relevance of PR related podcasts. As communicators, we need to keep up with the news and trends within our profession. Podcasts are not only a great source of information but also a way to listen to other professionals within the world of PR and communications.

There are many outstanding leaders and communicators willing to tell their own experiences and learnings, Venturesome Podcast is a great example. Venturesome is hosted by Rachel Esterline Perkins, head of marketing communications at K12 Insight. In this podcast, she talks about ambition, curiosity, creativity and challenges in our careers. Venturesome features special guest interviews that cover these topics and its incidence in the workplace. The podcast is very interesting and rich in information, but, at the same time, casual and relaxed. When listening to it, you feel part of the conversation, which is extremely valuable.

There are also many podcasts where people talk about trends and the future of our profession, such as #FuturePRoof hosted by Sara Hall and Stephen Waddington. Other hosts give tips on how to be a better writer, like Grammar Girl Quick and Dirty Tips for Better Writing with Mignon Fogarty. 

These are only some examples of the hundreds of podcasts available that will boost your knowledge and help you become a better public relations and communications professional. We need to be as proactive as possible. Listening to podcasts is a great way to take advantage of resources we have available in order to grow and work in being the best version of our professional selves.

Milagros Orcoyen is a freshman at Universidad Argentina de la Empresa (UADE) studying public relations and communication science. She serves as the leader of the events committee at PRSSA UADE. She won the International Communications Challenge 2021, and had the chance to attend ICON. Outside of PRSSA, Milagros is the social media coordinator at GEO (a sustainable development center). You can connect with her on
LinkedIn.