Welcome to Boston! You’ve traveled from near and far to learn from incredible speakers, make memories with old and new friends and expand your professional network. If you didn’t already know, October is also PRSA/PRSSA Relationship Month. The PRSSA National Conference is a great time to connect with PRSA because the PRSA International Conference is happening just down the street! […]
Throughout one’s college career, it is important to seek opportunities for advancement outside of academia. One avenue is joining pre-professional organizations to gain experience and learn to get a peep into what the professional world is like. Transitioning to PRSSA’s professional organization, PRSA, provides a more realistic immersion into professional practice as students get to meet actual professionals from the […]
Grab your phone. Set a reminder for five years from today: “APR time! I can do it!” The APR or Accreditation in Public Relations is a voluntary certification program for public relations professionals. The distinction of those three letters after your name sets you apart as a PR pro who has demonstrated broad knowledge, experience and professional judgment in the […]
Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individuals. I have often argued that not only are mentors valuable, but a variety of mentors is perhaps the best path to objective, savvy and smart advice for both the good and […]
One of my earliest career mentors (who also influenced my career-long involvement in Champions for PRSSA), David Bicofsky, taught me early on that effective mentoring is a two-way relationship between mentor and protégé. Thirteen years ago, we even co-wrote a Public Relations Tactics article on the subject, “Two Sides of the Mentoring Process,” wherein we each penned our perspectives on […]
When students ask me what my favorite benefits of PRSSA are, I usually have a hard time choosing only a few. In my fourth year, and serving as National President, I’ve taken advantage of nearly every benefit the Society has to offer. But there is always one I make sure to emphasize — the Champions for PRSSA. A Brief History […]
The dynamic nature of the public relations profession, coupled with the current market saturation of recent and soon-to-be graduates, requires that students go above and beyond to create meaningful connections and make themselves stand out. One of the most valuable benefits of PRSSA membership is the opportunity to befriend and learn from local PRSA professionals. The relationship between PRSSA and […]
This article originally appeared in the September issue of Public Relations Tactics. “It used to be that you’d go to college, maybe go to graduate school and you’d be done — along with some professional development along the way,” said “There Is Life After College” author Jeffrey J. Selingo. “But now, you have to constantly be in a learning mode, and […]
We all know what it’s like to sit through classes that don’t seem to connect with our careers. There comes a time when students have exhausted their opportunities for classroom learning and must make their entrance in the real world. Professors have experience, but no one can give practical advice like those who work in the field on a daily […]
The transition from college to the real world can be really scary You now have to worry about paying bills, finding a full-time job in your desired career field — the list goes on and on. One of the most valuable resources for young public relations professionals during this time is PRSA — PRSSA’s parent organization. PRSA was chartered in […]
