Understanding the Business Case for Public Relations

Choosing to become a public relations practitioner is not necessarily a well-known career choice like an engineer, accountant or healthcare provider. PRSA’s industry advocacy campaign, the Business Case for Public Relations, shapes the way people value public relations  in every form of business. It not only promotes professionalism, but also sheds light on why public relations is important to the […]

October Twitter Chat Highlights: PRSA/PRSSA Relationship Month

Editor’s Note: To commemorate PRSA/PRSSA Relationship Month, PRSSA is running a series of posts on how to grow your relationships within the profession. An archive of PRSSA professional development posts can be found here. More information can also be found in the PRSA/PRSSA Relationship Manual. We’d like to thank everyone who participated in the October PRSSA Twitter chat, marking PRSA/PRSSA […]

How To Strengthen Your Relationship With PRSA [Video]

Editor’s Note: To commemorate PRSA/PRSSA Relationship Month, PRSSA is running a series of posts on how to grow your relationships within the profession. An archive of PRSSA professional development posts can be found here. More information can also be found in the PRSA/PRSSA Relationship Manual. In this video, Vice President of Professional Development Jessica Noonan and Vice President of Chapter […]

Getting the Most Out of Your Professional Adviser

Editor’s Note: To commemorate PRSA/PRSSA Relationship Month, PRSSA is running a series of posts on how to grow your relationships within the profession. An archive of PRSSA professional development posts can be found here. More information can also be found in the PRSA/PRSSA Relationship Manual. While most, if not all, PRSSA members know their Chapter’s Faculty Adviser, a disappointing few […]

3 Ways to Join PRSSA/PRSA Relationship Month

Many members join PRSSA for the spectacular opportunities to network with extraordinary public relations professionals and legends in PRSA. Every October, members from both Societies come together to emphasize the importance of networking and gaining professional insight during PRSSA/PRSA Relationship Month. The good news is that it is easy for your Chapter to get involved. Follow these tips to have […]

Making Professional Connections: How To Stand Out and Make An Impression

You attend various PRSA meetings, conferences and professional networking events all the time. You exchange business cards with the professionals you meet. You follow up with them via email. Could it be possible you’re just “going through the motions”? Do you ever feel like everything you do is simply not enough for professional development? Follow these tips to improve your […]

PRSSA to PRSA: Making the Transition

Making the transition from PRSSA to PRSA can be intimidating – especially for individuals who have not secured a job post-graduation. But what many students do not realize is that taking the next step in public relations means exposing your personal brand and networking with PRSA professionals. Lucky for PRSSA members, establishing oneself as a PRSA member can be accomplished […]

Jump-Start With QuickStart: Five Reasons Why PRQuickStart.org Is the Perfect Way to Launch a Career

PRQuickStart.org provides new public relations professionals with an overview of the field. It is a series of three online courses that explain the discipline, provide insight into what public relations jobs are like today and offer media relations advice. It is a resource provided by the Council of Public Relations Firms and PRSA, making it a reliable source from current […]

Contact Through Capitalize: How to Form and Manage a PRSSA/PRSA Relationship

Although the PRSSA/PRSA Relationship is a two-way street, you should take the initiative to make contact and enhance this connection. There are endless ways to make the relationship successful and beneficial for both Chapters. Follow this outline to help form and maintain this relationship: 1. CONTACT your sponsoring PRSA Chapter. Try finding their website, Facebook page, Twitter account or YouTube […]