The funny thing about growing up is that you’re expected to take on more and more responsibilities. You get to venture into often uncharted waters in pursuit of “your future.” College studies don’t necessarily prepare you for this. They provide you with the knowledge and the basic skills that will prepare you for that future, but they don’t actually make […]
The power of potential and passion radiate throughout Salon BC as students fill the space to the brim, eager to learn and connect. Alisa Agozzino, PRSSA National Faculty Adviser, and Ryan Will, vice president of events and fundraising, greet the Chapter presidents, vice presidents and firm directors as they walk into the room. To kick off this year’s National Assembly […]
When I first received the email about the Day-of Competition for National Assembly, I had no idea what I would be doing or whether I even had the skills to participate, but I figured, “Hey, why not?” For the Day-of Competition, we were placed into groups of four to five students from various PRSSA Chapters throughout the country and given […]
As I prepared for the PRSSA 2019 National Assembly, I had a decent idea of what to expect at a national event. I had attended the PRSSA 2018 National Conference in Austin, Texas, this past October. After shaking the initial feeling of being a deer in headlights by seeing almost 1,000 fellow members in attendance, I had an amazing time. […]
Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, self-employment and self-care. Self-identity is […]
The annual PRSSA National Assembly is set to take place April 4–7 in Portland, Oregon. In preparation for the event, it is crucial that all Chapter delegates review the 2019 Situation Analysis and the delegate packet in its entirety. Below are three pieces of information that all delegates should be familiar with. Preparation Session If this is your first National Assembly, […]
Student Organizations Might Help Students Take the Lead in Landing a Job Graduation is bittersweet for every college graduate. They are relieved from late night studying or deadbeat members in group projects. But instead, they are faced with job search panic and loss of confidence in their knowledge and abilities as a professional. Everyone knows that some industries have low […]
One of my first jobs was working for the Chamber of Commerce in the small town I grew up in. Here, I learned many valuable lessons and got an inside look at how businesses function. I saw numerous examples of how to be an effective leader and what not to say if I wanted to stay out of trouble. While […]
The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was an advertising showdown. Brands compete […]
As an aspiring Communications professional and a woman of color, I have undoubtedly had a different experience trying to break into the public relations industry. I personally understand the importance of fair representation and strive to be a part of the continued effort to diversify the industry through acts of inclusion. It is especially important to have diversity on all […]
