The Power of Self According to Matt Prince

The Power of Self According to Matt Prince

Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, self-employment and self-care. Self-identity is […]

An Informed Voter Is an Invested Voter: What You Should Know for the PRSSA 2019 National Assembly

An Informed Voter Is an Invested Voter: What You Should Know for the PRSSA 2019 National Assembly

The annual PRSSA National Assembly is set to take place April 4–7 in Portland, Oregon. In preparation for the event, it is crucial that all Chapter delegates review the 2019 Situation Analysis and the delegate packet in its entirety. Below are three pieces of information that all delegates should be familiar with. Preparation Session If this is your first National Assembly, […]

The Pressure is on for Graduates Entering the PR Industry as the Competition Grows

The Pressure is on for Graduates Entering the PR Industry as the Competition Grows

Student Organizations Might Help Students Take the Lead in Landing a Job Graduation is bittersweet for every college graduate. They are relieved from late night studying or deadbeat members in group projects. But instead, they are faced with job search panic and loss of confidence in their knowledge and abilities as a professional. Everyone knows that some industries have low […]

The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was an advertising showdown. Brands compete […]

A Seat at the Table and a Chance to Speak

A Seat at the Table and a Chance to Speak

As an aspiring Communications professional and a woman of color, I have undoubtedly had a different experience trying to break into the public relations industry. I personally understand the importance of fair representation and strive to be a part of the continued effort to diversify the industry through acts of inclusion. It is especially important to have diversity on all […]

Everyone is Networkable

Everyone is Networkable

“Network, network,network!” every single PR professor, practitioner and student passionately preached into my ear. In my freshman year of college, I heard this verb so much I nearly grew sick of it. Sure, I thought I already knew what networking meant: to ambitiously introduce oneself to new people, to forge new, beneficial connections. But it wasn’t until I began realizing […]