Entering a New Era of Uncertainty and Learning

As I witness the unfolding scenes of unrest and violence in the United States, my heart breaks. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and too many more innocent Black lives, are a symptom of deeply institutionalized racism that exists ubiquitously. As each death transpires, we find spirit and action in the digital world — and then there’s […]

Self-Leadership: A 3-Step Guide to Achieving Personal Success

Self-Leadership: A 3-Step Guide to Achieving Personal Success

By Mihaela Plugarasu and Heather Bermudez, APR J.K. Rowling, LeBron James, Serena Williams, Michael Jordan, Dwayne “The Rock” Johnson, Walt Disney, Dr. Seuss, Steve Jobs, and other well-admired individuals, made the impossible the inevitable through their exquisite ability to self-lead. What do these leaders have in common? How did they beat all the odds?  There are immersive workshops, pilgrimages, self-care […]

A Juicy Q&A with the PRSSA 2020–2022 National Professional Adviser

A Juicy Q&A with the PRSSA 2020–2022 National Professional Adviser

Editor’s Note: The PRSSA National Professional Adviser is a two-year position held by an accredited public relations professional. The role serves on the PRSSA National Committee. PRSSA 2018-2020 National Professional Adviser Ben Butler, APR interviews his successor — Michael Cherenson, APR, Fellow PRSA — who will take the baton on June 1, 2020. I want to enact one last tradition […]

Emotional Intelligence: Five Leadership Skills to Take Away from PRSSAIC, with Heathere Evans

Emotional Intelligence: Five Leadership Skills to Take Away from PRSSAIC, with Heathere Evans

A room of future industry leaders chatter about their Chapter experiences and Student-run Firm campaigns when Heathere Evans, president of Pivot, Inc., takes hold of the room. Her charisma feeds off the student energy as she dives into her passion. Emotional Leadership is a scientific practice. With repetitive thoughts and mindful thinking, Evans shares that your brain will develop into […]

10 Steps to Creating Impactful Programs for your Chapter

10 Steps to Creating Impactful Programs for your Chapter

This year I served as the programming director for Wayne State University’s PRSSA Chapter in Detroit, Michigan. This position entailed planning events, panels and agency tours for our members. Creating worthwhile programs provides students with opportunities they would not have otherwise. Some of our events included resume workshops, the power women panel, the entrepreneurship panel, tours at United Way, Finn […]