As Vice President of Internships and Job Services, my goal is to provide PRSSA members with the tools to secure an internship and make the most of their experience. In collaboration with FORUM Editor in Chief Amy Bishop, we are excited to introduce Intern Talk. Intern Talk will be a monthly podcast on the PRSSA Blog dealing with several facets […]
After interning at an 80-employee office of Weber Shandwick and now working as an account coordinator at small agency Nyhus Communications, people have asked me what the differences are between careers in small and large agency work. I spoke in April on this topic during the “Day in the Life of a PR Professional” of Puget Sound PRSA‘s Jumpstart event. […]
When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at Porter Novelli, I have the […]
What is a public relations professional? Are they communications specialists, practitioners, press secretaries, public affairs specialists, journalists, media specialists or publicists? The answer is yes – all of the above! These are all titles that can be synonymous with public relations. The diversity within the public relations industry is immense. From social media to event planning, to personal representation to […]
You attend various PRSA meetings, conferences and professional networking events all the time. You exchange business cards with the professionals you meet. You follow up with them via email. Could it be possible you’re just “going through the motions”? Do you ever feel like everything you do is simply not enough for professional development? Follow these tips to improve your […]
LinkedIn is one of the most underused tools for students and professionals. You can make connections, participate in discussions, search for jobs and more. According to the LinkedIn website, it operates the world’s largest professional network on the Internet with more than 100 million members in more than 200 countries and territories. That’s a huge network for professionals and students […]
As you may know, there are a thousand different directions a career in public relations in an agency may take you, and 100 different tasks you may do throughout the week. For me, working for the world’s largest independent public relations agency, Edelman Public Relations, no two days are ever the same. For starters, I work for some of the […]
You painstakingly revised your resume. You exhausted your network in search of available positions. You managed to conquer your nerves and ace the big interview. Congratulations — you landed a public relations internship! An internship can set the precedent for your entire career. You will meet valuable new members of your professional network and enhance your skill set. You will […]
As student interns honing our skills in preparation for our professional career, it is likely that we will experience situations with unethical aspects. We need to know and be comfortable with how to overcome these challenges. Free Flow of Information The free flow of information includes a wide range of issues, such as disclosing yourself to the public, allowing thorough […]
The situation: You are the public relations intern for Cisco Company. As the new intern, your boss has explained to you the reasons why his products are the best in the area. Your first assignment is to write an anonymous blog post praising Cisco. Is this ethical? The above situation imposes serious stress on the public relations profession. As new […]
