While many often turn to sports to enjoy a break from political discord, lately the pastime seems to offer a playing field for the most pressing social and political conversations of our generation. Last year, former San Francisco 49ers quarterback, Colin Kaepernick launched himself into the forefront of one such issue with a kneel heard around the nation. Kaepernick silently […]
It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems to be an ethical dilemma […]
The PRSA Code of Ethics provides guidelines for how public relations practioners should behave in the industry. These main principles are often considered the backbone of any PR activity and should be apparent in every campaign, tactic and objective we create. Sometimes this isn’t the case and PR practitioners are put in positions where their ethics are challenged. This also […]
Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month. The Power of Conferences in a Social-Media Age Author: Alexandra Samuel Publication: The Wall Street Journal While being on social media at conferences seems like it would disengage attendees, it actually has the […]
One recurring question public relations professionals are faced with is, “Why do ethics matter?” Well, the PRSA Code of Ethics answers this question: Ethical practice is the most important obligation of a PRSA member. When practitioners launch their careers, they know public relations is not a ‘clock in, clock out’ job. It’s a job that needs attention at all hours […]
Ethics are the backbone of our Society and profession. As students and rising professionals, we have a responsibility to ourselves, our co-workers and our clients to live up to the standards of a values-based profession. By investing time and energy in ethics-related programming for our classrooms and workplaces, we are properly preparing the next generation of public relations practitioners for […]
As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can we as students begin to […]
Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a platform to publish content in […]
There’s a misconception in our society about public relations. Most people don’t know what it is, so their conceptions of the profession are all over the place. All public relations students have experienced that awkward moment when you’re stumbling over your words at the family Thanksgiving table trying to explain how public relations has evolved beyond “spin.” Maybe people’s ideas […]
Understanding Sustainability I’ve gradually developed an interest in sustainability due to my personal experiences. I grew up often playing outdoors, writing notes to leave around my home to turn off the lights and cuddling with any dog I met. My idea of sustainability was that we had to be good to the Earth and all of its creations. According to the […]
