Glossier is a cult favorite beauty and skincare company that was founded in 2014 by Emily Weiss and is valued at more than $1.2 billion. Glossier is predominantly an online storefront, relying on the internet and social media to sell its products, with a few physical stores in New York City, Los Angeles and London. It originally started as a […]
Preface: Using she/they pronouns does not make me understand the trans experience. The following article is based on my personal experience using she/they pronouns. I have not and will not face the discrimination trans-identifying people do. I can only speak on behalf of myself. Why Do Pronouns Matter? I started using she/they pronouns last year. I identify as a cisgender […]
Humans have always had the ability to engage in lies, rumors, deception or some other distortion of the truth. And, communicators have historically wrestled with the challenges caused by false or misleading information impacting the clients, organizations and communities that they serve. These are not new concepts. What is new and causing greater concern and challenge is the speed and […]
Editor’s note: This article discusses the inspiration for and execution of the University of South Carolina’s Bateman Case Study team campaign. To learn more about the Bateman Case Study Competition, click here. It began on a January morning in a fishbowl classroom. My classmates and I were sitting in silence feeling the mental and physical fatigue from the year 2020 […]
Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”. Comments such as those referring to COVID-19 as the “Chinese Virus” are very damaging to the AAPI […]
Editor’s note: The following article contains graphic content. This is what we’ve heard hundreds of times on March 8 in Argentina. Women are asking not to get told, “Happy Women’s Day,” nor to receive flowers. Instead, they say, “We will be happy the day that no one is missing.” To understand the reason for this statement (that I know for […]
The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]
In the United States, suicide is one of the leading causes of death among Americans. According to the CDC, in 2018, there were 48,344 suicides among Americans, making it one of the leading causes of death. When it comes to the public relations industry, suicide can be a hard topic to discuss. Organizations like The National Suicide Prevention Hotline and […]
Canceled. One of the most feared words in 2020. Public relations professionals know this two-syllable word can send disastrous shockwaves that can damage even the most beloved brands. Since its debut on Sept. 4, Disney’s live-action Mulan has just earned $43.8 million, nowhere near its production cost of $200 million. The Mickey Mouse powerhouse has seen massive success with live-action remakes such […]
Getting to be one of the only two PRSSA Nationally Affiliated and award-winning Student-run Firms in California does not happen overnight. At 6th Street Public Relations, we adhere to standards of PRSSA. Ethics Month is important for us because it is a reminder of our ethical responsibilities as an agency and public relations professionals. Throughout my time in the agency […]
