Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling [National Assembly Recap]

Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of Regional Conferences Nicole Price Recap: […]

April Monthly Reading Round-Up — Crisis Communications, Creative Thinking, Al Golin, Spring 2017 Issue of FORUM

As we approach the end of the semester, it can be difficult to keep up with the latest news and trends. Luckily, the Progressions Monthly Reading Round-Up has you covered. Below are eight interesting articles you may have missed this month. Is Reactive the New Proactive? Author: Mike Popowski Publication: Ad Age Traditionally, an advertising budget is spent for an […]

How PRSSA Led Hernandez to Her Career

Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this position, she worked as a […]

Using the Code of Ethics to Inform Your Leadership Style [National Assembly Recap]

Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career Services Sarah Dougherty Recap: Trust […]

Learning How to C.A.R.E. [National Assembly Recap]

Session: Welcome Reception Presenter: Karith Foster, Founder, The Foster Russell Family Foundation, and CEO, Stereotyped 101, Inc. LLC Recap: Diversity can be a tough topic to talk about, but Stereotyped 101, Inc. LLC CEO Karith Foster doesn’t think it should be boring or painful. She coined the term “inversity,” which is a modern twist on diversity and inclusion where the […]

April Twitter Chat Recap — Mastering the Work-Life Balance

Thank you to everyone who participated in our Work-Life Balance Twitter chat. Specifically, we’d like to thank our co-hosts Immediate Past President Laura Fooks (formerly known as Laura Daronatsy and tweeting from @lauradaronatsy) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “April […]

From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong writing skills guided them to […]