Krista Watson - Progressions

July 18, 2016

Benefits of a Multidisciplinary Approach to Public Relations

Despite tendencies to differentiate skills and specialties in disciplines like liberal arts and sciences from skills in public relations, these disciplines are all connected. Communications professionals can, and should, borrow from these disciplines to achieve the most reach, impact and viability of their communications strategies and tactics. Borrowing a multidisciplinary approach from the field of public interest communications, public relations […]

July 15, 2016

Coffee and Networking: A Match Made in Public Relations Heaven

If there is one thing that new public relations professionals and college students know well, it is coffee. Coffee is the fuel that helps us wake up and power through our busy days of social media managing, press release writing and event planning. It is rare to find a public relations person without their favorite cup of joe in hand. […]

July 14, 2016

When Blogs Break the Rules: The Huffington Post Adds a Snapchat Button

When rules are created and the major social media players draw lines, innovative companies figure out ways to beat the system or use these new standards to their advantage by doing what has never been done before. One platform with restrictions is Snapchat. This social media platform is evolving and growing at such an accelerated pace that every business wants […]

July 13, 2016

You’ve Got a Friend in Me: Building Relationships With Journalists

You cross your fingers and hit send. Another uniform round of email press releases has been sent to reporters, and you’re hoping that someone will be interested. However, you’ll need more than a little luck for your pitch email to earn a media hit. The reporters who receive your pitches decide whether or not your story makes it to print, […]

July 7, 2016

Brexit and the Future of European Public Relations

In a world where global and cultural literacy is becoming increasingly important, public relations plays a vital role in various aspects of the international arena. From foreign diplomacy to domestic policy, it takes strategic communication skills to bring countries together and build support on both foreign and familiar soil. In alliances such as the European Union (EU), building mutually beneficial […]

July 5, 2016

How to Make the Most of Any Internship

With only four short years to gain the experience needed to enter the public relations profession, the pressure is on for undergraduates to enhance our skills, broaden our networks and determine which path we will take within the industry. Without the pressure of full course loads and extracurricular activities, summer is the perfect time to do just that. Don’t be […]

July 1, 2016

June Monthly Reading Round-Up — A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette

Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA National Vice President of Chapter […]

June 30, 2016

How Disney Handled Their Crisis During a Celebration

June 2016 was supposed to be a successful month for the Walt Disney Company. With the opening of the Shanghai Disney Resort and a new attraction featuring the popular animated film Frozen, Walt Disney Company employees planned to celebrate. Unfortunately, June turned into more of a disaster than a celebration. Since the Orlando, Florida, theme park and resort was founded […]

June 29, 2016

Mastering Public Relations Education: Why I Chose to Pursue Graduate Studies

A month has passed since I earned a Master of Science in Public Relations, and I’m still in awe. As I reflect on my journey through advanced studies, I think about frequently asked questions from educators, peers and professionals, the most popular being, “Why did you choose to pursue graduate school?” I have presented and heard several answers to this […]

June 27, 2016

AP Style Quiz 1

June has finally rolled around, and for many students that means summer vacation. Sure, summer vacation is great, but communications students have something else to look forward to: the latest edition of the AP Stylebook. New to Progressions this year are AP Style and PRSSA Style Guide quizzes. Questions will cover word usage, spelling, grammar and punctuation as laid out […]

Benefits of a Multidisciplinary Approach to Public Relations

Coffee and Networking: A Match Made in Public Relations Heaven

You’ve Got a Friend in Me: Building Relationships With Journalists

Brexit and the Future of European Public Relations

How to Make the Most of Any Internship

June Monthly Reading Round-Up — A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette

Mastering Public Relations Education: Why I Chose to Pursue Graduate Studies

AP Style Quiz 1

Recent Posts

Categories

Recommended Reading

Archives

Progressions

Recent Posts

Categories

Tags

Recommended Reading

Archives