Attending PRSSA ICON was more than just a trip; it was a transformative experience that left me inspired and equipped with the tools to navigate my future in public relations. From networking breakfasts to behind-the-scenes tours, each moment was packed with valuable lessons and unforgettable memories. The Power of Mentorship As I mingled with industry professionals during the Champions Breakfast, […]
Attending the PRSSA 2024 Leadership Assembly in Seattle, Washington was one of the most enriching experiences of my academic and professional life. As an active member of the Universidad de San Martín de Porres (USMP) PRSSA Chapter in Lima, Perú, I had the honor of representing my university and participating in the elections for the 2024–2025 National Committee. This opportunity […]
“Be the change you wish to see in the world.” This powerful phrase resonated with each of us when we decided to take part in the International Communications Challenge organized by PRSSA. The task was not easy: Raising awareness among the Latin American population about the risks of global warming and the importance of sustainability. However, our shared motivation to […]
The field of public relations is booming, yet there are few Black men in the industry. As we dissect this issue, it’s essential to recognize the historical and ongoing barriers that keep many Black men from entering and thriving in public relations roles. It is also essential to highlight the opportunities for those who do make a career in the […]
Attending PRSSA ICON 2024 in Anaheim, California, was more than just a professional event; it was an experience that, as a student and representative of the University of San Martín de Porres in Lima, Perú, allowed me to dive into a sea of cultures, knowledge and human connections. The idea of traveling to the United States for the first time […]
Do you want to experience the most transformative experience of your young professional life? Then you need to prioritize attending ICON! Why ICON? Attending ICON 2024 was a pivotal experience for members of my Chapter and I, the David A. Ward Chapter at the University of Hawai’i at Mānoa. Being the only PRSSA Chapter in the state of Hawai’i, we’re […]
Sustainability is no longer just a buzzword. It can be an essential part of a brand’s identity. Nowadays customers expect a brand to have greater transparency, responsibility and alignment with their values. Brands that lead with purpose — placing sustainability at the heart of their business models — not only stand out amongst the competition but also build stronger relationships […]
I didn’t know I was officially able to attend ICON until the Thursday before the event. It took persistence and constant communication, but I was able to pack my bag and fly five hours to Anaheim, California on the day ICON officially began. I had no idea what to expect, but it turned out to be one of the most […]
LinkedIn is a very valuable platform for students. It offers networking opportunities, the ability to build a personal brand, aiding in the job search and so much more! It may seem like a platform that is made for established professionals, but there is so much to gain from utilizing LinkedIn as a student. Even though it might seem daunting, as […]
As a senior at Clark Atlanta University and President of our PRSSA Chapter, PRSSA is an organization that holds a special place in my heart. So, when I received the opportunity to attend the 2024 PRSSA ICON in Anaheim, California, it was nothing short of a dream come true. Not only was this my first ICON experience, but I was […]
