Inspiring the Future Generations of PR to Become More Diverse and Inclusive
Written for BIPOC Mental Health Month
My journey in public relations started when a friend, a fellow student at historically black college Florida A&M University, informed me about a major that combines journalism with marketing. At school, I was surrounded by incredibly talented, high-achieving peers, the majority of whom were African American. It was truly inspiring to witness my peers’ accomplishments in internships and professional roles. The annual visits from successful alumni, who generously shared their experiences and wisdom with us are a constant source of motivation and encouragement.
My perspective on the broader PR industry shifted significantly when I attended ICON 2023. It was an exhilarating event where I had the opportunity to meet many talented individuals. I found it important to prioritize making meaningful connections and absorbing valuable insights. I eagerly seized the opportunity to expand my knowledge and professional network. I believed that each interaction at the Conference had the potential to challenge stereotypes and contribute to the promotion of greater diversity within the field of PR. Yet, the reality of the Conference’s demographics was hard to ignore. I noticed the attendees consisted of mostly white women and only a handful of people of color. This placed a unique pressure on me that I appreciate today, to not only represent FAMU but also to be a positive example for all black men and students from HBCUs.
Following ICON, I had the privilege of participating in Myra Blackmon’s AdPR Academy hosted by the University of Georgia. This program, dedicated to enhancing diversity, equity, and inclusion in PR and advertising, brought together 30 students from schools like Albany State University, Clemson University, the University of Georgia, and the University of South Carolina. It was enlightening to see leaders from diverse backgrounds shaping the industry’s future, and I was honored to receive the visionary award during this event. I believe a lot of the insight gained from ICON helped me accomplish this.
Currently, I am gaining experience as an intern at a PR agency where the president is an African American woman. It’s amazing to witness her problem-solving skills and leadership abilities as she guides the team. I am inspired by this experience and hopeful for the future.
Upon reflecting on my personal and professional journey, I’ve realized that there are misunderstandings about the field of public relations among my peers and family. When I inquire about their thoughts on PR, it becomes evident that there is a significant lack of awareness and an abundance of misinformation regarding this field.
Looking forward, I am working to use my experiences and networks to become a PR professional. I believe my time at FAMU and involvement in PRSSA have equipped me to become a better example, I hope to inspire more of my peers and family to explore and excel in PR.
I think we have the potential to cultivate a PR industry that is more diverse and reflective of the community. Initiatives such as the AdPR Academy and platforms like this blog are great resources for making it happen.
Jarvis Coleman is a senior public relations scholar attending Florida A&M University. Jarvis currently serves as the treasurer for his PRSSA Chapter and is a soldier in the US Army Reserves.
