The Public Relations Student Society of America (PRSSA) has provided many amazing opportunities to students worldwide. A big part of PRSSA is the professional development members acquire from both the Chapter and its Student-run Firm. Student-run Firms are essential to the growth and development of students due to the hands-on learning experience. My passion stems from being involved in 1804 […]
Rachel Kimmel, vice president of professional development, recently talked to a few Nationally Affiliated Student-run Firms to get the inside scoop on how their firms are run, what kinds of practices they use, how their firms are structured and more. Between Grehan Associates of Kentucky University and Titan PR of California State University at Fullerton, she was able to create […]
A new school year means new leadership for Student-run Firms across the country. Some executive leadership will remain the same, while other teams may have the opportunity to grow under new leadership. In any case, leading a Student-run Firm is no small feat. As the busy semester begins, take a look at these do’s and don’ts of Student-run Firm leadership. […]
Ohio University may be home to a top journalism school, PRSSA Chapter and Student-run Firm, but it’s not home to a large city. When students move in, we double the population of Athens, Ohio. However, our Chapter members still manage to gain public relations experience even though we live in a quintessential Midwest college town. Below are some tips to […]
The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s 3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all the career development opportunities these […]
As public relations student, I’ve spent the last several years working for my university’s student-run public relations firm. Regardless of the number of internships or volunteer work you have done, I highly encourage being a member of your university’s firm. Here are a few reasons why: Gain leadership experience Whether you’re sitting in a classroom or participating in an internship, […]
“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their entire effort on the bottom […]
Have you worked on a project through your PRSSA Chapter or student-run firm that went farther than ever expected? For public relations and advertising students at the University of Alabama, this was the case with the “LessThanUThink” (LTUT) campaign originally created in the spring of 2009 for an American Advertising Federation student competition. Following the competition, The Century Council, a […]
The University of North Texas PRSSA Chapter launched its first student-run firm this semester under the direction of Lizzie Smithson (@Lizonomics). Beginning a firm from scratch requires patience, commitment and teamwork. We want to share a few tips that we found helpful with other Chapter leaders who are thinking about or are in the process of establishing a student-run firm. […]
