A Campaign Experience to Remember

I’ll never regret starting my college experience as a musical theatre major. The lessons I learned in the rehearsal studio and on the stage have been invaluable to my success as a public relations student. Improvising, trusting others and pushing through difficult situations–such as  complicated song and dance routines– are just a few of the skills I’ve developed from my more than 15 years on the stage. These advantages all came to my aid in our school’s campaign last fall for PRSSA’s Theatrics Campaign.


The campaign came at a difficult time in the school year, falling right on our three week Christmas break. With limited resources available and not knowing how our work compared to the other competitors, my team and I were worried how our campaign would stand up to the judging.


When we received an email detailing our success and overall win of the competition, along with the team from Loyola University New Orleans. I was elated. My team had pummeled through difficulties. Just like a theatre preview, we didn’t know how the critics would respond to the project we laid out. Lucky for us, our hard work, planning and team determination built a successful and award-winning campaign.


As public relations professionals, school can only teach us so much. Until we are thrust into difficult situations, we won’t know how we will react to curve balls thrown our way. I can only hope that you get to experience the hectic thrill of pulling off your first campaign while in college. Just like my theatre experiences taught me the basic survival skills I needed for this campaign experience. Campaigns, like the Theatrics campaign, are shaping me for a successful future as a public relations professional. Always remember that the show goes on!


About the blogger

This is a guest post by Lauren Tennet, a senior public relations student with a double minor in history and Spanish at Ohio Northern University.Tennet is currently the social media & marketing Intern at The Cynthia Woods Mitchell Pavilion in The Woodlands, Texas. A proud Delta Zeta, Tennet will serve as the director of Ohio Northern’s student-run firm, True North Public Relations. In the fall, as well as the advertising manager for FORUM. She will also be the social media intern for Campus Crasher, an online university scouting page. Besides these accomplishments, Tennet is an avid music lover and performer.


Has your Chapter ever participated in a PRSSA competition or campaign? How did you handle the tough situations? Tell us about your experiences.



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