When someone uses Twitter, Instagram, or Facebook, they may expect their feed to be photos of friends and family’s trips, political discourse, and pop culture discussions. However, when trends go viral and gain popularity, brands try to get in on the action. Utilizing social media successfully can be a slippery slope for brands. Social media is a great marketing tool […]
Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from looking at social media. Although […]
Whenever you log on to your Twitter, Instagram, Snapchat or Facebook and you just can’t seem to shake those ever present, ugly and just wrong social media posts? If so, then great, you’re taking initiative to know what to post and what not to post on social media. In the field of communications and specifically in public relations, social media […]
As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of Pepsi’s latest commercial beginning to […]
While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives. As we approach the holiday season, some people have begun to question […]
As a California native, it was only a matter of time before I found my way back home. Not long after graduation, here I am in San Francisco, some eight hours north of where I was born. If you are a soon to be a graduate and are debating where to go after receiving your diploma, here are three reasons […]
When one thinks of the state of Texas, images of cowboy boots, “Friday Night Lights,” and the best brisket you’ve ever tasted come to mind. While Austin does have all of the above, it has become the Boomingest Big City of all, according to the U.S. Census Bureau. With events such as South by Southwest (SXSW), “Austin City Limits” (ACL), […]
According to prssa.org, each Annual Report “explains the accomplishments of the past academic year and the future of the Society.” The following infographic highlights the 2013–2014 Annual Report, published by PRSSA earlier this summer. Let us know your favorite PRSSA memory from last year in the comments below.
We all have that realization after Independence Day that the summer is sadly moving just as quickly as it did the year before. Your summer to-do list might still have a ways to go and you might find yourself starting to stress about the upcoming semester. Luckily, there are still plenty of summer days left to get ahead of the […]
Congratulations on your decision to attend the PRSSA 2011 National Conference in Orlando, Fla.! Some of you have been preparing for Orlando since before leaving last year’s Conference. You’ve followed conference updates on Twitter and Facebook. You’ve decided on flights, hotel roommates and what sessions to attend. You’ve even resolved one of the biggest topics of debate for many PRSSA […]
