Progressions

PRSSA Chapters Collaborate with Local Agency and Matt Prince 
April 14, 2023

PRSSA Chapters Collaborate with Local Agency and Matt Prince 

This past March, California State University, Fullerton’s PRSSA Chapter collaborated with four other Chapters in Orange County, California to put on a crossover event for all our members. The event took place at Reveille headquarters and consisted of a short brunch, agency tour and presentation on Gen Z by the director of marketing at Taco Bell, Matt Prince.  The inspiration […]

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Learning the Intricacies of Social Media at PRSSAIC
December 23, 2019

Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to finally have a career. However, […]

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