Progressions

December 23, 2016

Meet the Living Legends [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the workplace. Having intersected in their […]

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October 26, 2016

Mentorship: Making a Difference by Modeling Young Minds

Having a mentor in the public relations industry is essential to success. Having a mentor, and being a mentor, can also be one of the most rewarding professional and personal experiences. Mentorship presents an opportunity for personal growth and professional development, but how are these relationships formed? Where can you find mentorship opportunities? What should a mentor embody? What value […]

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October 12, 2016

October Twitter Chat Recap — PRSSA/PRSA Relationship Month

Thank you to everyone who participated in our October 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Professional Development Liz Skeele (tweeting from @LizSkeele) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “October Twitter […]

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August 31, 2016

Intern Talk: How to Maintain Relationships Formed During Your Internship

The internship has ended, you’re back on campus and classes have begun — now what? The transition can be a challenge, but it’s crucial when it comes to bridging the gap between relationships formed during the internship and maintaining your network. I chatted with Lori Crabtree, senior communications specialist at Southwest Airlines, about the best ways to keep in touch […]

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August 17, 2016

The Benefits of Joining PRSA

The transition from college to the real world can be really scary You now have to worry about paying bills,  finding a full-time job in your desired career field — the list goes on and on. One of the most valuable resources for young public relations professionals during this time is PRSA — PRSSA’s parent organization. PRSA was chartered in […]

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July 7, 2016

Brexit and the Future of European Public Relations

In a world where global and cultural literacy is becoming increasingly important, public relations plays a vital role in various aspects of the international arena. From foreign diplomacy to domestic policy, it takes strategic communication skills to bring countries together and build support on both foreign and familiar soil. In alliances such as the European Union (EU), building mutually beneficial […]

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