The romanticization and outdated narrative of public relations has created a false perception of PR in the eyes of the general public, according to Brandi Boatner, an ICON 2022 speaker and the self-titled “Beyoncé of the Business World.” In actuality, Boatner works with external influencers for IBM, a technology company. PR has been falsely publicized in movies and television due […]
After two years of being virtual, Boston University’s PRSSA Chapter is proud to finally host its in-person conference, PR Advanced: Looking Back to Move Forward, on Saturday, Feb. 25th, 2023. The Northeast conference invites all Chapters from the District to join us in the Photonics Center from 8 a.m. to 6 p.m.. The BU Chapter’s history of conferences has largely […]
The University of South Carolina’s PRSSA Chapter is excited to host our 2023 District Conference: “Explore. Experience. Engage.” The conference will be in person from Feb. 24–25,2023 on the campus of the University of South Carolina in Columbia, SC. “Explore. Experience. Engage.” is centered around travel and tourism public relations, and will include speakers who will share their experiences working […]
Imagine this: you walk into an event, and immediately set your sights on the snack table. You see that big, blue box of assorted chip bags, and as you’re walking over, you already start trying to decide if you’re more in the mood for Doritos or Lay’s. Once you get to the box, you’re able to dig past the bags […]
The Ohio State University Chapter of PRSSA is happy to announce that we are hosting the 2023 East Central District Conference: PR Pioneers. The conference will take place on Feb. 17 from 9 a.m. to 5 p.m. EST at the Fawcett Center on OSU’s campus. Those that cannot attend the Conference in person will have virtual access to watch the […]
“Only you can prevent forest fires,” as Smokey the Bear says. Although you know his famous quote, you may not realize how long he’s been reciting it. Since 1944, this campaign has educated billions of Americans about their role in wildfires — with no sign of ending its tenure as the longest-running public service campaign in United States history. Smokey’s […]
Join the University of Georgia and Kennesaw State University’s PRSSA Chapters as we host the 2023 Southeast District Conference, “PR Beyond Zoom: Expanding Your Professional Network,” on Friday, Feb. 10, 2023. The theme for this year’s conference focuses on networking, the most crucial skill in today’s job market. Forming and maintaining relationships with professionals in the industry is often key […]
Public relations is a constantly changing field, and in my last article, I mentioned how PR professionals must adapt to the ever-changing trends in our society to be successful. Well, the question that arises is how companies can stay ahead of the trends to be able to adapt quickly when the time comes. Although I am not a professional, I […]
In December of 2021, my classmates and I organized our first press event: “Listen to Me! Stories of the Unnoticed” in partnership with St. Anthony Shrine — a Boston church and charitable organization run by Franciscan friars. We wanted to bring attention to underrepresented groups — such as people who are unhoused, struggling with mental health, and members of the […]
Unexpectedly on a Tuesday morning, recent BYU graduate Courtney Nelson got a text from a friend, “There’s an email from Weber Shandwick in your inbox right now, when’s the soonest you can talk?” That email led to an interview the same day where Nelson was offered her dream position working for Weber Shandwick. Months before, Nelson had connected with several […]
