The New Secrets of Media Pitching Success [National Conference]

Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. In one of the final professional development sessions of the PRSSA 2013 National Conference, Michael Smart, principal of MichaelSMARTPR, shared “The New Secrets of Media Pitching Success.” Twenty-first century digital world media relations has changed dramatically from what it used to be. […]

FlyGirl Gives YOU “The Permission to Engage” [National Conference]

FlyGirl Gives YOU “The Permission to Engage” [National Conference]

Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. “Acknowledge the obstacles, but don’t give them power!” This powerful quote was a cornerstone for Vernice “FlyGirl” Armour’s energetic message Monday morning at the PRSA 2013 International Conference. FlyGirl’s unique insight derives from her experience with breaking the status quo to become […]

Entertainment Public Relations Enthralls and Entices PRSSA Students [National Conference]

Entertainment Public Relations Enthralls and Entices PRSSA Students [National Conference]

Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Tammy Golihew, senior vice president, publicity, and Jeff Tobler, director, worldwide TV publicity from Warner Bros, and Damian Holbrook, senior writer from TV Guide Magazine did an amazing job reaching out to PRSSA students and making them feel valued during their National […]

Sports PR: Get Your “Shine” On [National Conference]

Sports PR: Get Your “Shine” On [National Conference]

Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Imagine you are the most passionate fan of your favorite professional sports team. Your family has been season ticket holders your entire life, you know the stats of every player. You eat, sleep and breathe that team. It only comes natural that […]

A Taste of PR: Corporate Communication to Consumers [National Conference]

A Taste of PR: Corporate Communication to Consumers [National Conference]

Editor’s Note: The PRSSA 2013 National Conference was in Philadelphia from October 25-29. All National Conference posts can be found here. Arianna Stefanoni knows that people love food. As communications manager at Pepperidge Farm, she understands the connections that people of all ages have to the company’s many products. Pepperidge Farm is a commercial bakery and maker of many iconic items, including Milano […]