Recently, CNBC revealed a public relations agent’s disturbing attempt to bribe a CNBC employee. The pitch went something like this: I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit), or pitch your editors on new stories that include discussion of our clients. We’re not looking for you to promote or […]
We’re often told that college is the time to experience new things and enhance our education. This seems to work out naturally, because, in reality, the experiences outside of the classroom are really half of what college is. Most of us automatically do this by joining Greek life, student organizations and going on study abroad trips. These experiences diversify our […]
From education to the workforce and beyond, diversity plays a critical role in the world today. But what are the factors of diversity, and how has diversity changed in public relations over the years? Jason Mollica, public relations and marketing consultant as well as president of JRM Comm, Inc., began his career in television and radio before transitioning into public […]
Happy Diversity Month! During November, PRSSA National will be providing many opportunities to join in on the conversation, but the learning doesn’t stop there. Here are a few ways to incorporate diversity into your Chapter meetings: Be sure to think holistically about diversity. When considering potential programming ideas during Diversity Month, it’s important to first remember all of the ways […]
Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that perfect latte design?), that is […]
Event: #PlankMentor, DePaul University Presenters: Patrick Ford, Burson Marsteller; Wendi Strong, USAA; Andy Polansky, Weber Shandwick; Lynne Sallot, University of Georgia; Jose Rivera, California State University, San Bernardino Recap: Before the Plank Center for Leadership in Public Relations’ fifth annual Milestones in Mentoring celebration on Oct. 30, public relations students from across the country gathered in Chicago at DePaul University […]
Transitioning from student to professional can be quite the challenge. PRSSA prepares you for getting your first job, but how do you continue to learn and advance your career after college? Looking back now, my PRSSA experience was a dream. From becoming our Chapter’s president to serving as the National Vice President of Career Services, PRSSA was my life. I […]
Event planning can be a phenomenal way to introduce yourself to the realities of the public relations industry. With so many intricate, fast-moving parts, it takes a very organized person to execute a successful event. Sometimes it can be difficult for you to maintain the focus of a public relations practitioner in all of your efforts. If you do happen to […]
Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” Interestingly enough, Boatner and McShane […]
