March Twitter Chat Recap: Planning — The Gateway to Chapter Success

Thank you to everyone who participated in our March 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, National Professional Adviser Don Egle  (tweeting from @donegle) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “March Twitter Chat: Planning […]

What it Takes to Lead Change Effectively in an Organization [National Assembly Keynote Recap]

Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of change. She also mentioned that […]

How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your client appeal to that market. […]

Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when this question was asked. Conflict […]

Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, leadership ideation activity and discussions. […]

Make an Impression at a National Level [National Assembly Session Recap]

Session: Guiding Your Chapter to the National Level Presenters: Bonnie Upright, APR, PRSA Board Liaison, Senior Vice President of Olympus Foundation Management; Jordan Paquet, PRSSA Vice President of Member Services; Ethan Parry, PRSSA Vice President of Public Relations; Jonathan Hill, PRSSA Vice President of Career Services Recap: Guiding your Chapter to the national level is an important step in giving […]

Five Reasons Your Chapter Should Participate in the FUNdraising Bowl

Please note, this article was originally published on Progressions in February 2013. It was modified with a few content changes  for this round of publication. The National FUNdraising Bowl season is upon us. PRSSA calls on all Chapters to submit their fundraising ideas. From now through May 31, Chapters can submit fundraisers to the contest by filling out the one-page FUNdraising Bowl application. […]

Graduating Seniors Can Learn to Further Their Careers through PRSA and the New Professionals Section

Congratulations seniors! You’re graduating from college soon, and with that, you will soon become a PRSSA alumnus. It’s now time to transition from student to professional with PRSA and the New Professionals Section. As a PRSSA member, you had access to a local Chapter that provided you with networking opportunities and led to friendships that will last throughout your professional […]

City Series: Examining the Bustling Public Relations Industry of Nashville

Dynamic. Robust. Diverse. This is the public relations industry in Nashville, Tennessee. The city is well deserving of its nickname, “Music City,” inspired by its recording industry and the bounty of live music performances all around town every night. Nashville is music and so much more, and its public relations industry reflects this. It’s also a foodie city and known […]