One recurring question public relations professionals are faced with is, “Why do ethics matter?” Well, the PRSA Code of Ethics answers this question: Ethical practice is the most important obligation of a PRSA member. When practitioners launch their careers, they know public relations is not a ‘clock in, clock out’ job. It’s a job that needs attention at all hours […]
Many of us have heard the story of The Boy Who Cried Wolf, a folktale where neighboring villagers come to the defense of a boy who claims he has seen a dangerous wolf that was never really there. When the wolf does show up and he yells, no one is there to come to his rescue because they no longer […]
As PRSSA celebrates Ethics Month, it is important to consider how to become ethical public relations practitioners. While we face a wide range of ethical issues in internship and classroom settings, few of us are placed in situations where our ethical decisions directly affect the entire reputation and success of a company. So, how can we as students begin to […]
Sam Rudy sat in the second row of New York’s Public Theater, waiting for the show to begin. The head of Sam Rudy Media Relations, a company that has overseen productions such as “Avenue Q,” “The Last Ship” and “Rodgers and Hammerstein’s Cinderella” had been invited there by producer Jeffrey Seller to review a production that needed publicity help. The […]
Like so many across the country, I’m hooked on “Hamilton: An American Musical” From the moment the musical premiered off-Broadway, the country has been abuzz with “Hamilton” mania. Tickets sell for several hundred — if not thousand — dollars a piece; hordes of fans swarm its home, New York’s Richard Rodgers Theatre, hours before the curtain rises for the chance […]
Few TV shows have as much cultural influence as “Game of Thrones” on HBO. Through the course of six seasons, millions of people have plugged into the captivating, hour-long show. Beyond entertainment, “Game of Thrones” teaches fans important professional lessons. Below I’ve identified a few helpful takeaways for public relations professionals. Honor your commitments The “Red Wedding” is a result […]
For the third consecutive year, the PRSA Foundation has awarded a grant to DePaul University and Midtown Center for Boys to encourage Chicago minority high school students to pursue a career in public relations or journalism through a seven-week intensive apprenticeship. As part of this program, students produce several issues of a newspaper called the Midtown Voice, which promotes the […]
Let’s talk about the “s word” that every public relations professional should add to his or her vocabulary — sales. Though it may seem like a dirty word for those on the creative side, sales are what keep a public relations agency running. Public relations work is a service bought by clients, and they want to get the best results […]
Most public relations students are presented time and time again with the same question: What types of jobs are available within the public relations industry? The options for a successful career in public relations are endless. Therefore, answering this question is complex. Most students aren’t sure what they are most interested in, so taking a closer look at the […]
Another month has passed, and it’s crazy to think the fall semester will begin in just a few short weeks. Here are eight articles you might have missed in July. 1. Millennial-Friendly App Bumble Delves Into PR Territory Author: Kevin Allen Publication: PR Daily Bumble, a dating app that requires women to start the conversation, is moving into the networking world. […]
