The PRSSA and Finn Partners Program Experience — Part 2

The PRSSA and Finn Partners Program Experience — Part 2

This article offers reflections from various PRSSA students who participated in “Partners for Diversity: The Internship Preview” a collaborative program created by PRSSA and FINN Partners. To learn more about the program, see part one of our coverage here. Giselle Gallegos — California State University, Fullerton My recent participation in the FINN Partners x PRSSA Partners for Diversity program was […]

April Twitter Chat Recap: #NeverStopLearning

April Twitter Chat Recap: #NeverStopLearning

PRSSA hosted their last Twitter chat of the 2020–2021 school year on April 12, 2021 at 9 p.m. ET. The session was co-hosted with Champions for PRSSA. Titled “Never Stop Learning: Transitions and Mentorship”, this chat cultivated discussion around the transition from student to professional and how to form impactful mentor-mentee relationships. Highlights can be found below or at this […]

Standing in Solidarity with the AAPI Community to #StopAsianHate

Standing in Solidarity with the AAPI Community to #StopAsianHate

Hate crimes against Asian Americans and Pacific Islanders have increased exponentially over the course of the pandemic due to racially charged and xenophobic rhetoric expressed by people such as former President Donald Trump, who has publicly referred to COVID-19 as the “Chinese Virus”.  Comments such as those referring to COVID-19 as the “Chinese Virus” are very damaging to the AAPI […]

The Importance of Passion in PR

The Importance of Passion in PR

In a field driven by storytelling, passion drives public relations. This is something I’ve especially noticed during my time with Relief Communications, LLC., a small public relations firm in Philadelphia working within the nonprofit sector. As the firm’s only intern, I’ve completed a variety of projects for clients such as Mural Arts Philadelphia, Historic Philadelphia, Inc., and Prevention Point Philadelphia. […]

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“You’ve Got Mail!”: Tips to Deliver a Successful Rebranding

“Neither snow, nor rain, nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While not official, this creed has long been associated with the United States Postal Service. Delivering over 400 million pieces of mail each day, the USPS is an essential component of America’s critical infrastructure. Since production began in 1987, the Grumman Life Long Vehicle has been […]

Practicing Public Relations in the Age of Cancel Culture

Practicing Public Relations in the Age of Cancel Culture

The concept of “cancel culture” has travelled through the mouths of politicians, tech CEOs, social media creators, and other sorts of influencers. The first time I heard of someone condemning this idea of online shaming was from President Obama while speaking at a summit for his foundation. The former president pushed back against these ideas of “judgmentalism” and “purity” found […]