What it Takes to Lead Change Effectively in an Organization [National Assembly Keynote Recap]

Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of change. She also mentioned that […]

How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your client appeal to that market. […]

Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when this question was asked. Conflict […]

Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, leadership ideation activity and discussions. […]

City Series: Examining the Bustling Public Relations Industry of Nashville

Dynamic. Robust. Diverse. This is the public relations industry in Nashville, Tennessee. The city is well deserving of its nickname, “Music City,” inspired by its recording industry and the bounty of live music performances all around town every night. Nashville is music and so much more, and its public relations industry reflects this. It’s also a foodie city and known […]

Dear Chapter Development: Exploring New Ideas for Chapter Meetings This Semester

“Dear Chapter Development” is a new Progressions series modeled after the famous “Dear Abby” advice column. The vice president of Chapter development will answer the most common questions from Chapter presidents and leaders. This is the first article in the series. Dear Chapter Development, I need new ideas for Chapter meetings and events. Do you have any? Every PRSSA Chapter […]

Celebrate Public Relations with the Plank Center

Ten years ago, the Plank Center for Leadership in Public Relations was established and named after the “first lady of public relations,” Betsy Plank. The board of trustees at The University of Alabama established the Plank Center on February 4, 2005, to develop research, scholarships and forums that advance the ethical practice of public relations. The Plank Center has become […]

C-Suite to Business Consultant: Four Communication Practices That Work

As a business consultant and corporate communication strategist, I consider myself lucky. Before leaving the C-suite and going into my own practice, I was fortunate to work for a corporation who believed good communication was paramount to their success. I was able to see how consistent, relevant and engaging communication can rally employees, foster pride and drive results. I saw […]