From a young age, parents continually remind their children to act honestly, to play fairly and to always adhere to the rules. As young pre-professionals, we can apply these same concepts to an ethical career in public relations. As public relations professionals, the public trusts us to act ethically through everything we implement and accomplish. One slipup and the well-being […]
The basic format of an introductory networking conversation between two public relations professionals is often simple: share who you are and what you do, then swap business cards. As often as we have encounters like this, many people often don’t take the necessary post-interaction steps to sustain a connection with newly acquired relationships. In this industry, who you know is […]
During the past few weeks, I’ve met with many students and recent grads for informational interviews. Some of them have blown me away with professionalism and obvious preparedness; others haven’t quite been up to par. Below are a few tips on the do’s and don’ts of informational interviews. 1. Do Research the Company Before Read the company’s blog, check out […]
If you don’t know much about public interest communication, you aren’t alone. The topic isn’t discussed much…yet. However, even if you haven’t learned about it in school, you’ve probably been exposed to more public interest messages than you think. The next time you hear the phrase “designated driver,” you can thank the U.S. Designated Driver Campaign, created by the Harvard Center […]
Ask someone to list two social media outlets and almost always they will say, “Facebook and Twitter.” It’s true; these are two important social media tools but there are many more to consider. One of the most important (but often forgotten) social media tools is blogs. Personal, professional and corporate blogs share some of the world’s most relevant information. Some […]
The event we’ve all been anxiously waiting for is just a few days away and the PRSSA 2010 National Conference Committee is looking forward to welcoming you to Washington, D.C. Here are a few things to consider when packing and preparing for this year’s Conference. Expectations It is difficult to know what to expect at National Conference unless you’ve attended […]
When you’re completing your public relations education, you frequently ask professionals and mentors, “What is a typical day in PR like?” Frequently, you get the same answer, “There is no typical day!” The reason? Because it’s very true! As public relations professionals, we have a wide range of skills, which allow us to be extremely helpful to an organization on […]
