The Power of a Network

As communications professionals, we’re sure you’ve heard it before — your network is everything. So, what is a network? By definition, a network is “an interconnected or interrelated chain, group or system.” You likely already know that your network is comprised of the professionals you meet throughout your life at conferences, trainings, happy hours, etc. What you might not have […]

Professionals and Students Make Champions for PRSSA a Two-Way Street of Mutual Career Benefits

One of my earliest career mentors (who also influenced my career-long involvement in Champions for PRSSA), David Bicofsky, taught me early on that effective mentoring is a two-way relationship between mentor and protégé. Thirteen years ago, we even co-wrote a Public Relations Tactics article on the subject, “Two Sides of the Mentoring Process,” wherein we each penned our perspectives on […]

Recap and Reflection: Ketchum Student Diversity and Inclusion Workshop

On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications at Providence Hospital; Stella-Monica N. […]

What’s Your PRSSA IQ?

You may know your Chapter like the back of your hand, but how well do you know PRSSA National facts and figures? Take this quiz to discover your PRSSA IQ. — Meghan Caprez is a second-year graduate student at Kent State University, studying mediated and mass communication. A six-year member of PRSSA, Meghan has served as the president, vice president […]

The Sky Is Not the Limit [National Conference Recap]

Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General Session, diversity was also represented […]

November Twitter Chat Recap — Perfecting Your Prose: Best Practices for Writing in PR

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for […]

How to Kick-Start a Relationship with Your PRSA Sponsor Chapter

The dynamic nature of the public relations profession, coupled with the current market saturation of recent and soon-to-be graduates, requires that students go above and beyond to create meaningful connections and make themselves stand out. One of the most valuable benefits of PRSSA membership is the opportunity to befriend and learn from local PRSA professionals. The relationship between PRSSA and […]