Let’s talk about Dutch Bros moving its way south and how it’s winning over new customers one cup of coffee at a time. As someone who grew up in the Midwest with brands like Starbucks and Dunkin’ Donuts, I have always been fascinated by the iconic West Coast staple, Dutch Bros. Its fun, energetic branding has captivated West Coast natives. […]
Join the University of Mississippi PRSSA Chapter during the 2024 District Conference, “IMC Connect!” on March 25-27 in Oxford, Mississippi. How did you arrive at your conference theme and what can members expect to see at this conference? The idea behind IMC Connect! was born three years ago. Integrated Marketing Communication (IMC) is one of the majors that students can […]
Making mistakes is a part of life. It’s important to learn and grow from them. It can give us motivation to do better and move forward. We may get second chances in certain situations but when it comes to work we may not. Your boss may not be happy with your mistakes and choose to fire or suspend you. As […]
The PRSSA community is very unique. We have 7,000+ members and 300+ Chapters across the continent. Embracing the diverse backgrounds, stories, and experiences within our community, we embark on a journey of continual discovery and growth. The depth of what we can learn from and about each other is immeasurable. There are multiple ways to connect with the PRSSA community, […]
In an era defined by rapid technological advancements and shifting cultural landscapes, Haley Norton’s presentation at PRSSA ICON this past October shed light on the profound impact that Gen Z is having on the public relations field. As an associate director of social & PR at Nebo, Norton offered invaluable insights, asserting that that the next generation has initiated the […]
Faith-based HBCU Recognizes Allies in Overcoming Barriers for Inclusion, Professional Development One of PRSSA’s newest Chapters attended its first ICON this year. Oakwood University, the Seventh-day Adventist historic black college and university (HBCU), chartered its PRSSA Chapter in the midst of the pandemic, in October of 2020, when ICON was originally scheduled for Nashville. However, as we know, the 2020 […]
In the connected community of public relations and communications professionals, PRSSA ICON 2023 in Nashville, Tenn. offered a unique platform for diverse voices to connect, interact and inspire. Here are my reflections from this year’s Conference. I want to express my gratitude to former Immediate Past President Aerial Ellis, Ed.D., who recognized me as one of the 10 selected travel […]
“The most pivotal moments in my career were raising my hand and taking jobs that no one wanted,” Gina Laughlin told the hundreds of PRSSA members that filled the room at the Gaylord Opryland Convention Center. Laughlin is the vice president of global employee communications at Delta Airlines, and she was the keynote speaker at ICON on Oct. 15, 2023, […]
You’re a senior in college, months away from graduating and entering the real world. What do you do now? This feeling is not foreign to any of us. I’m sure we’ve all had these internal questions and worries in the back of our minds. As college flies by and graduation seems to creep up in the blink of an eye, […]
What is the right choice? As students, we constantly face this question. Whether we are choosing a major, what to get for lunch or whether to hang out with friends or study; we constantly have to make choices. The choices we make today have an impact on our futures and sometimes making the wrong choice can have serious implications. The […]
