This post is part of diversity series for Progressions. Racial and ethnic diversity in the public relations field is paramount. Several agencies such as FleishmanHillard, Edelman, and PorterNovelli have programs dedicated to promoting racial and ethnic inclusion and celebrating individuality. But why should one need to know about other racial and ethnic groups? How does that affect public relations practitioners? […]
This post is part of diversity series for Progressions. Advocacy is one of the six pillars in the PRSA Member Statement of Professional Values in the PRSA Code of Ethics. As public relations professionals, it is our duty to support those who may need our skills most in whatever way we are able. Using our abilities, we can serve very […]
Leadership Rally. National Conference. PRSA Luncheons. Regional Conferences. National Assembly. The calendar of a PRSSA student is filled with many events to attend throughout the year. Once you get home and reflect on all you have learned, there is still so much to do. It might seem overwhelming to get back into your daily routine, but it’s important to maximize […]
We’ve all been at that point — you’re working on your résumé and you’re stuck. Maybe a company is looking for someone who’s bilingual, and you completed two semesters of Spanish. So surely no one will care if you enhance your experiences, right? Wrong. Anything that you enhance, expand or elaborate is still a lie and is what PRSA calls […]
Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]
This post is part of a series of “Lives of New Professionals” guest posts for Progressions. Lyndsey Sager, a senior at Kent State University in Kent, Ohio, had the perfect post-graduation job lined up. Just weeks from her December 2013 graduation date, her job fell through. Lyndsey accepted that she might be in the job market for several months after […]
Going on agency tours is a fantastic way to expose yourself to local, regional or national businesses in order to get a feel for what life is like post-grad. Fellow Chapter leaders share best practices so you, too, can plan a memorable agency tour for your Chapter: We began planning our agency visit three months ahead of time. There are […]
This post is part of a series of “Lives of New Professionals” guest posts for Progressions. With the start of spring semester the “G” word hangs heavy in the minds of college seniors. Job searches, polished cover letters and countless interviews are inevitable over the next few months. Excited as you may be about landing your first “real-life” job, it’s […]
The PRSSA 2014 National Assembly is an event dedicated to leadership training and Society development. The Assembly gathers each spring to also make influential, long-term decisions about the future of the Society, elect a new National Committee and review the bylaws. This year’s Assembly, March 13-16 in Charleston, S.C., is one that promises to provide an impactful experience for attendees. […]
