Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut

Conflicts of Interest: What to Do When the Decision Is Not Clean-Cut

Integrity is a quality that most, if not all, public relations employers are looking for in prospective employees. With ethical conduct comes responsibility — the responsibility of staying true to your publics, your company and yourself. But oftentimes stakeholders have diverging motivations, and sometimes these clash and result in (potential) conflicts of interest. We are all members of different groups. […]