By senior year, a glimpse of the real world begins to creep its way into your collegiate life. In the second semester, you may be experiencing sheer panic because the glimpse is now a bright and blinding light beaming down on you. Do not close the curtain because now is your time to shine. You might have spent this semester […]
Design and public relations have more in common than you may think. They both have the same end result: delivering clients’ key messages in the best possible way. The look and key message should be one in the same. Here are a few helpful hints to enhance your design skills: Play Around The most useful advice I can give anyone […]
I recently attended the Arthur W. Page Society Spring Seminar as part of the Society’s annual case study competition in corporate communications. Page is a selective society for senior public relations and corporate communications executives who mostly represent Fortune 500s and the world’s largest public relations agencies. Aside from discovering that the New York Times’s most-shared story, the dialect quiz, […]
I’ll be the first one to tell you that being an entrepreneur isn’t for everyone. The philosophy behind the lifestyle, however, can help anyone advance his or her career. Think like an entrepreneur in your growing public relations career with these concepts: Take Risks Entrepreneurs are comfortable being uncomfortable because the lifestyle is full of uncertainties and risks. Yes, taking risks […]
You did your research and found the perfect summer internship. Now — after spending countless hours preparing a flawless application — you’ve been asked back to interview with the team you would be working with. What best practices should you know going into the interview? Below are a few dos and don’ts to keep in mind: Don’t Summarize your résumé: […]
Leadership Rally. National Conference. PRSA Luncheons. Regional Conferences. National Assembly. The calendar of a PRSSA student is filled with many events to attend throughout the year. Once you get home and reflect on all you have learned, there is still so much to do. It might seem overwhelming to get back into your daily routine, but it’s important to maximize […]
![A 360 Degree Look at Public Relations [PRSSA 2014 Regional Conference]](https://progressions.prsa.org/wp-content/uploads/2014/03/10010756_282921381872084_1807897574_o.jpg)
The Columbia College of Chicago PRSSA Chapter knows how to put on a Regional Conference. The Loop: A 360 Approach to Public Relations in Chicago resembled a mini National Conference and had everything from agency tours to a case-study competition to a full day of rock-star speakers. The conference kicked off the morning of March 7, 2014 with a variety […]
“If You Have to Cry, Go Outside (And Other Things Your Mother Didn’t Tell You)” by Kelly Cutrone In the era before Cision and Blackberries, Kelly Cutrone cut her teeth on the streets of New York as she built her client list and launched fashion brands. Readers may know her from her screen time on MTV’s “The Hills” and “The […]
You don’t have to have all the answers, but you need to know how to find them. Also known as being resourceful, knowing how to find answers and solutions has become one of my top skills since becoming an intern. The Internet is surprisingly unhelpful in some situations, so don’t use it as a crutch. Sometimes the person with the […]
From Feb. 29–March 2, the William P. Ehling PRSSA Chapter at Syracuse University hosted a Regional Conference called “Cuse Con: The Secret to Social Commerce.” Throughout the weekend, I had the pleasure of networking and listening to speakers from across the communications realm, met students from other PRSSA Chapters and bonded with members from my own Chapter. The conference kicked […]
