Navegando la ética: lecciones de una profesional y una estudiante

Navegando la ética: lecciones de una profesional y una estudiante

Como futura profesional de las relaciones públicas, familiarizarse con la industria antes de graduarse parece abrumador. Los principios fundamentales abarcan a un rango de áreas, desde comunicación de crisis hasta las relaciones con los medios, aplicables a varias situaciones, incluyendo escándalos públicos y prácticas dañinas. En estos momentos, los profesionales de las RR. PP. deben ser tanto efectivos como éticos. […]

The Comeback Chapter: How Engagement and Strategy Revitalized Appalachian State University’s PRSSA Chapter

The Comeback Chapter: How Engagement and Strategy Revitalized Appalachian State University’s PRSSA Chapter

Our PRSSA Chapter at Appalachian State University has experienced remarkable growth after nearly falling apart two years ago. By focusing on key strategies and engaging activities, we were able to revive the Chapter while doubling our membership. As the president, one of the first steps in our Chapter’s turnaround was creating a sense of community. We rescheduled our meetings from […]

Do not work in PR, be PR! 

Do not work in PR, be PR! 

René Descartes, one of the most important philosophers of modern thought, is famous for his phrase “I think, therefore I am”, but it is not a matter of temporal order, that first we do one thing and then another, but that the philosopher could replace “then” for “implies”, so, the correct formulation would be “we think and that implies that […]