August Twitter Chat Recap — Joining the Multicultural Workforce

Thank you to everyone who participated in our August 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Andrew Cook  (tweeting from @adcook22) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “August Twitter Chat […]

Best Practices: Building Better Relationships with Your PRSA Sponsor Chapter

Networking is always a priority for PRSSA members as they seek guidance and work to grow as professionals, but it’s not always easy. Some members don’t feel comfortable reaching out to people and it’s not always easy finding a professional who has the time. Fortunately for PRSSA, we have the incredible opportunity to learn from the pros in our parent […]

Every Great Leader Starts with a Mentor: Kick Off PRSSA/PRSA Relationship Month by Jump-Starting Your Mentorship Program

Let’s face it: No one has ever reached success alone. According to articles in publications like Forbes and Small Business BC, Mark Zuckerberg, co-founder and CEO of Facebook, was not alone. During the creation of the famous social media site, Steve Jobs mentored him. Jobs taught Zuckerberg to focus on high quality and the overall meaning behind the business. Bill Gates, […]

Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As students, we have discussed these […]

August Twitter Chat Recap: Shift — Diversity in Action

Thank you to everyone who participated in our August 2015 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Advocacy Victoria Lewis  (tweeting from @VictoriaKLewis) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat!   [View the story “August […]

Diversity Beyond the Looking Glass

We often throw the term diversity around. Whether it’s in our Chapters, internships or classes, the concept is always being discussed and rightfully so. However, these conversations never seem to go further than the search for diversity, and the definition is never touched. Defining Diversity Even reputable dictionaries don’t provide substantial definitions for diversity. For example, dictionary.com defines diversity as […]