A Day in the Life of Government PR

Working public affairs for the U.S. Air Force at entry level is very interesting. I am part of the P.A.L.A.C.E. Acquire program, which is a paid management internship program that offers you a permanent position upon completion of training. At a major command, you must rotate through community relations, media operations and internal information, which is my current assignment. A […]

A Day in the Life of Small Business PR

Having a public relations position at a small business means that your daily responsibilities probably include more than public relations. Working for a four-person start-up, I have dabbled in marketing, administration, Web development and other company-specific tasks — I actually wrote a 300-plus-page lab manual and designed all of the company’s reporting documents. Although working for a small business didn’t […]

Managing a Crisis

In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in  yesterday’s New York Times, a student in New York found bags of brand new, yet slashed clothes that had been […]