This cyclical, mutual communication pattern is the proper communications paradigm. Our responsibility is not just to inform the public on behalf of our organization, but also to inform our organization on behalf of the public.
As we delve into the world of PR, we inevitably get introduced to media relations. As interns, we’re often asked to create media lists and prepare press materials. Later we do pitches and outreach to journalists or reporters. Media relations is an indispensable part of PR and while to some this might come naturally, pitching is a skill. Developing relationships […]
Sports have always had the ability to bring people together. Sports leagues like the NFL and NBA have massive television deals and large fan bases that support them. Local high school sports have the advantage of the local interest of friends and families of young players. So how can a local professional sports team gain more traction in the media? […]
Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there are powerful lessons public relations […]
