Being a public relations student in the 21st century has its perks—using already-tested theories and convenient technologies, to name a few. However, working in PR has also become harder than ever with the doom-and-gloom of AI taking our jobs and the pressure to constantly create brand new campaigns. Creating a campaign as part of a course requirement made it possible […]
Last fall, I interned at a small public relations agency. In all honesty, I didn’t know much about the company. I knew I needed an internship and I really didn’t care who it was with or what I did. Throughout the internship, there were days I sat at my desk wondering, “Am I the problem?” Below are lessons I learned […]
Between classes, internships and PRSSA, public relations majors are constantly building their resumes to become the top future professional candidate. However, if you’re looking for a winter break challenge or looking to diversify your experience from your peers, there are inexpensive ways to expand your business and communications knowledge. Online certifications can help give students the extra skills they need […]
As a student, some of the best learning experiences come from outside the classroom. That is why my tour at Geben Communication was such a valuable experience. In their new space off Main Street in downtown Columbus, Ohio, Geben Communication welcomed my PRSSA Chapter with inside perspectives and advice for entering the public relations industry. During the tour we had […]
Working in retail means interacting with all types of people, and responding to all sorts of situations. I spent three years working in retail and ended up enjoying it more than I thought I would. However, last summer, I was hoping to secure an internship and it didn’t happen. At first, I was disappointed, but now I realize just how […]
