Psychotic women, love-struck men, drama, outrageous TV personalities, and endless gossip all come to mind when thinking about the reality television show “The Bachelor.” The series follows one man on his “journey for love” as he dates 30 women simultaneously in order to find “the one.” Although not what might initially come to mind, there are powerful lessons public relations […]
Click. Open Email. Move to Spam. Delete. Next. Click. Open Email. Move to Spam. Delete. Next. It is inbox overload in the first 60 seconds of a journalist’s workday. From follow-ups to bizarre requests, reporters are inundated with messages that most of them are not even interested in covering. Over time, their tolerance fades for wayward story pitches. I hate to break […]
What do you want to be when you grow up? A once exciting question we were asked as children has become an impending reality. College is a time for you to learn about something you are passionate about, something you are going to love doing for the rest of your life; so how can you be sure to make the […]
Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping up to the plate to […]
Social media is ubiquitous; it has a certain appeal that draws you in and connects users, allowing them to interact across the world. It serves as an endless source of what goes on in the daily lives of our family, friends and even strangers. Social media content ranges from a delicious looking meal tagged with #foodporn to anything your cat […]
Knowing how to successfully pitch a story to the media is a fundamental skill that public relations professionals must develop. However, it seems that young professionals are often not as educated about the subject, which makes them fairly anxious the day they have to do it themselves. Break your fear and pitch your way to success with these tips: Is […]
