Most people make their career decisions by looking at the world around them and then trying to reshape and change themselves to fit into it. But this is the opposite of what works and the opposite of what needs to be done. Defining the best career path for you is a process that starts from the inside out. It is […]
As your undergraduate studies come to an end it’s time to enter the real world. It can be daunting to think of post-graduate life, so keep these four steps in mind during your job search. 1. Personal Brand 101 “Personal branding is critical in this day and age,” said Donna Wertalik, Virginia Tech director of marketing. “The digital footprint you […]
Working in the fashion industry is not an easy job. It requires long hours and hard work. This career choice is not for the fainthearted, but if you are someone who masters the art of representing a single brand or even multiple brands at once, you will be successful as a fashion publicist. Former voice of DKNY PR Girl on […]
As public relations majors, having experience is key. Without an internship — or two — under your belt you may find yourself struggling to find a job after graduation. The experiences provided through an internship are invaluable, and oftentimes the skills you build can’t be learned in a classroom. Searching for and securing internships early in your college career will […]
Envision this — you’ve taken the time to carefully craft your pitch to that dream employer. You fire off the email and anxiously begin the waiting process. Then, it happens. Maybe you’re walking to class or in the midst of planning your trip to the PRSSA 2016 National Conference. An email pops up in your inbox — that dream employer […]
You spend hours crafting your pitch; you know it’s perfect. Unfortunately, a flawless email isn’t enough when it comes to pitching to journalists these days. As future public relations practitioners, we need to work smarter when it comes to media pitching. During an internship with Iowa Public Radio (IPR), I learned a few things that changed the way I draft […]
So you’re halfway through your dream internship; now what? There are numerous ways to gauge how you are working — thriving — in your internship. The important thing is that you are measuring your work. Whether it’s for a resume, LinkedIn or end-of-internship evaluation, you should keep track of your accomplishments, challenges and goals. Set goals and manage expectations Goals […]
With only four short years to gain the experience needed to enter the public relations profession, the pressure is on for undergraduates to enhance our skills, broaden our networks and determine which path we will take within the industry. Without the pressure of full course loads and extracurricular activities, summer is the perfect time to do just that. Don’t be […]
Many professors will tell us as students that the most important thing to experience during college is an internship. Without internships, we would be missing out on many real-life professional opportunities. And let’s face it, when graduation is close, we’ll be glad we gained experience through our internships. Early on I decided I wanted to work in communications and immediately […]
Summer is right around the corner. Chapters are transitioning; graduates are job hunting and others are planning summer vacations, leaving little time to catch up on industry news and trends. The Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month: 1. Achieve Success in Communications With These Behaviors Author: Andrew Pelletier […]
