Esports Has a Branding Problem

Esports Has a Branding Problem

One of the hottest words in the gaming industry right now is the term “esports”. This “explosive billion-dollar industry,” as coined by a CNN headline, has become synonymous with pretty much all forms of gaming entertainment. The visibility of gaming and esports is something that should be celebrated within the industry but also carefully looked at. According to some thought […]

Burnout and Gaming PR

Burnout and Gaming PR

As a professional communicator and PR representative for your company, communication goes in many different directions. I believe that it is just as important for you to be an ambassador of the stakeholders in your organization as much as you are a representative of your organization to stakeholders. Please re-read that sentence again if you need to. With that in […]