When I announced long ago that I was leaving a newspaper reporting job to enter public relations, my mother cried. She was happy to hear about the sizable pay raise, but she had difficulty explaining public relations to her friends who had become accustomed to my daily bylines. I must admit that I didn’t have a good answer back then. […]
There’s a misconception in our society about public relations. Most people don’t know what it is, so their conceptions of the profession are all over the place. All public relations students have experienced that awkward moment when you’re stumbling over your words at the family Thanksgiving table trying to explain how public relations has evolved beyond “spin.” Maybe people’s ideas […]
September means four things: classes have resumed, the leaves are beginning to change, football season is back and Ethics Month has arrived. PRSSA Ethics Month is a month dedicated to bringing awareness of ethical practice to public relations professionals through webinars, Twitter chats and blog posts. This year’s theme is Ethics Every Day. As public relations practitioners, it is our […]
We often throw the term diversity around. Whether it’s in our Chapters, internships or classes, the concept is always being discussed and rightfully so. However, these conversations never seem to go further than the search for diversity, and the definition is never touched. Defining Diversity Even reputable dictionaries don’t provide substantial definitions for diversity. For example, dictionary.com defines diversity as […]
How do you explain public relations to your friends? To your parents? It’s common to have a bit of trouble explaining such a complex field. With so many different aspects to the profession, there’s a lot to mention. And with an array of varying daily tasks from designing communication plans to media relations, it’s tricky to encompass the entire scope […]
