As a business consultant and corporate communication strategist, I consider myself lucky. Before leaving the C-suite and going into my own practice, I was fortunate to work for a corporation who believed good communication was paramount to their success. I was able to see how consistent, relevant and engaging communication can rally employees, foster pride and drive results. I saw […]
Thank you to everyone who participated in our December 2014 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Career Services Jonathan Hill (tweeting from @JonJonHill) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next semester’s Twitter chat schedule! [View the story […]
Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into the real world. While I […]
Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.
From Feb. 29–March 2, the William P. Ehling PRSSA Chapter at Syracuse University hosted a Regional Conference called “Cuse Con: The Secret to Social Commerce.” Throughout the weekend, I had the pleasure of networking and listening to speakers from across the communications realm, met students from other PRSSA Chapters and bonded with members from my own Chapter. The conference kicked […]
As communication students, we learn not only through classes and books but also through hands-on experience in various organizations and internships. However, these experiences can only teach us so much. It is time for students to take initiative and begin teaching themselves new skills they may be lacking or wanting to develop. Netflix is out, Lynda is in Admit it—we […]
I am the community manager for 16 Handles, an East Coast frozen yogurt chain. One of my favorite parts of my job is testing out new apps and figuring out a way my company can use them; it’s almost like a puzzle. Outside of the day-to-day management of our Twitter, Facebook, and other channels, I oversee most of our digital […]
It is very easy to confuse social media and social business. The graphic in this post, created by my colleague David Armano, is a great illustration of the differences between a social brand (for the purposes of this post, this is synonymous with social media) and social business. At a very high level, a social brand is what we all […]
Writing is important in public relations and communications and is one of the member benefits from PRSSA. To learn more, visit our member benefits page! This is a guest post written by Lauren Gray, current PRSSA National President and Junior Account Executive at Hunter Public Relations. Follow Lauren at @laurenkgray.
PRSSA Chapter News is a great way to share your successes, accomplishments and goals with other Chapters across the nation. If your Chapter launches a new program, a new executive board, or a new client, you can submit a Chapter News release via press release for the PRSSA website or video for the PRSSA YouTube Channel. Submitting Chapter News in […]
